BT has called on the Government and the industry to get behind its target of achieving one hundred percent broadband coverage for every UK community by 2005.The telecomms giant already makes mass market broadband available to more than 80% of British households and is set to upgrade its internet exchanges to serve 90% of the… Continue reading BT Calls On Government To Back New Broadband Target
A new magazine combining men’s love of football and fashion, entitled The Newspaper Magazine, is to hit the newstands this month.The magazine will be published bi-annually in a broadsheet format and will have an initial print run of 20,000. It will be distributed nationwide with a cover price of £5 and will also be mailed… Continue reading New Magazine Launch Offers Men Football And Fashion
Capital’s alternative music station Xfm is launching an outdoor advertising campaign to raise awareness of Christian O’Connell’s breakfast show.The creative, which mimic’s the poster for Quentin Tarantino’s latest movie Kill Bill, will run across a range of magazines including Time Out, Metro Life, Evening Standard Metro, Guardian Guide, Times Knowledge and the Observer Music Monthly.The… Continue reading Xfm Launches Outdoor Campaign To Push Breakfast Show
The advertising industry has warned the Government against combating the growing problem of obesity with a ban on fast food commercials and has called instead for a long running campaign to promote healthier lifestyles.Giving evidence to the Health Select Committee yesterday, Andrew Brown, director general of the Advertising Association, said: “What is needed in the… Continue reading Advertisers Warn Against Ban On Fast Food Commercials
Emap’s Bliss is to offer mobile ring tones and logos as covermounts for the first time, as part of an innovative new initiative to increase interaction with its teenage readers.Every issue of Bliss will now offer readers the chance to register for a series of free mobile rewards, which include 10,000 new ringtones featuring Blue’s… Continue reading Bliss To Boost Circulation With Mobile Ringtones And Logos
BSkyB gained 170,000 new subscribers to its digital satellite service during the last three months, the first quarter of its financial year. The company this morning confirmed that it has achieved its target of securing 7 million customers by the end of 2003, three months ahead of schedule.Revenues at the company were up by 17%… Continue reading BSkyB Doubles Profit As 7 Million Subs Target Is Hit
Carlton and Granada have today cleared the final hurdle in their proposed £4.5 billion merger after securing formal approval on the undertakings of the deal from Trade and Industry Secretary, Patricia Hewitt.The two broadcasters are now free to proceed with their plans to create a single ITV company capable of competing more effectively against well-funded… Continue reading Government Formally Accepts Conditions Of ITV Merger
Advertisers are still failing to target older internet users despite research which shows that the number of so-called silver surfers has increased by almost 30% since September last year.The latest figures from Nielsen//NetRatings reveals that there are currently 11.5 million people aged 55 and over using the internet in Europe. Sweden has the highest proportion… Continue reading Marketers Fail To Target Surge Of Silver Surfers
Yahoo! UK & Ireland is launching a competition to win £30,000 worth of free media space in an attempt to promote creativity in online advertising and integrated marketing campaigns.The competition is part of a wider initiative that will see the portal host a series of workshops for the online advertising industry, which it claims has… Continue reading Yahoo! Promotes Creativity With Media Space Give Away
Broadcasters should start to seek alternatives to their traditional advertising-based revenue models in order to combat the ad-skipping facility offered by personal video recorders (PVRs) and, more significantly, the rise of home media networks (HMN).Also On MediaTel Insight Today…Almost One Third Of Global Internet Access Is BroadbandNew figures from Point Topic show that as of… Continue reading MediaTelINSIGHT: Media’s Advertising Model Under Threat
