Advertising revenue figures for the three months to September 2003 compiled by Nielsen Media Research reveal a mixed performance for London’s leading commercial radio stations*, with Capital 95.8 FM experiencing some of the sharpest declines.The station, which was recently knocked off the top spot in terms of share of London listening by Heart 106.2, saw… Continue reading Feature: Revenue Fluctuates At Top London Radio Stations
Future Publishing’s leading technology title, T3, is to target seasonal shoppers in the run up to Christmas with the launch of a series of special in-store mini magazines and an integrated marketing campaign.The brand awareness raising initiative comes less than a week after the publisher secured a deal with The Independent to produce a four… Continue reading T3 Targets Seasonal Shoppers In Run Up To Christmas
Emap Performance has announced a range of senior management changes across its Big City network of radio stations, in an attempt to boost listening.Tom Hunter, who is currently managing director of Key 103 and Magic 1152 in Manchester, will return to Liverpool as managing director Radio City and Magic 1548. He will replace the current… Continue reading Emap Boosts Big City With Senior Management Changes
Sky Networks managing director Mark Sharman has quit the satellite broadcaster in the first senior management change since the appointment of James Murdoch as chief executive earlier this month.Sharman, who oversees production for all Sky’s wholly owned channels except Sky Sports, will make his surprise departure at the end of the month after reportedly turning… Continue reading Sharman Resigns As Managing Director Of Sky Networks
Channel 4 has revealed that its Christmas schedule will centre around a five-hour special which will count down The 100 Greatest Musicals of all time.The special viewing marathon will be hosted by Denise Van Outen and will feature both classic and contemporary musicals. The channel will also screen a special update of Operatunity – The… Continue reading Channel 4 Unveils Musical Christmas Schedule
Scottish Radio Holdings (SRH) has become the latest radio group to report a strong set of financial results this week, following good postings from GWR and Chysalis.Like for like broadcast revenues were up by 6% during the year to September, with national advertising up 9% and local up 3%. Revenues from sponsorship and promotion rose… Continue reading Scottish Radio Sees Airtime Revenue Up 6% In 2003
The UK television airtime market will see flat advertising growth for 2003, rising to 3.5% for 2004, according to analysts at Lehman Brothers.Also On MediaTelINSIGHT Today….US Online Content Revenue Forecasts From eMarketerUS consumer online content spending will reach $1.4 billion in 2003, up by 10.4% over 2002, according to a new report from eMarketer.Subscribers to… Continue reading MediaTelINSIGHT:ITV Revenue Forecasts From Lehman Brothers
The IPA has announced a research initiative, which will provide the industry with a single source media survey.The initiative was conceived by the IPA Media Futures Group, with the collaboration of ISBA, and initial funding will come from the IPA. A series of diverse proposals from research agencies in answer to a broad brief –… Continue reading IPA Research Initiative Proposes Cross Media Survey
Following the recent flurry of activity in the press sector, Nik Vyas, associate director at Zenith Optimedia, explains why the print market is one of the most dynamic and forward thinking of mediums when it comes to creating, nurturing and developing brands…Press is boring and lacks innovation.These are a couple of the criticisms I hear… Continue reading NewsLine Column: Pushing Print
Marks and Spencers has appointed specialist digital content development group, Captive Audience, to trial in-store marketing in the run up to Christmas.As part of the deal Marks and Spencers will unveil a network of digital screens in five of its flaship stores this month.The screens will display 25 second infomercials on 25 key gifting products… Continue reading Marks And Spencers Trials In Store TV Ads
