Advertising inserts are the publicity tool most likely to influence a consumer’s buying decisions and are the most popular medium used by shoppers when looking for help with a purchasing decision. This is according to a new survey by Vertis, a US-based marketing services provider.Also On MediaTel Insight Today…Newspapers Respond To Changing Advertiser DemandsThe global… Continue reading MediaTelINSIGHT: Inserts Top Ad Effectiveness Poll
IPC Ignite’s flagship men’s title Loaded is to issue a special Christmas edition with a free cover-mounted calendar.The Fantasy Island calendar, featuring models from around the world, will be included with December’s edition of the magazine.The calendar is being supported by a nationwide washroom media campaign consisting of posters in men’s toilets and bars. The… Continue reading Loaded Unveils Calendar Issue
DMGT was seen buoyed by positive market sentiment, up 1.48% as positive economic data encouraged traders.Elsewhere outdoor advertising group, JCDecaux, reported a 2.7% fall in the third quarter profits, as conditions in Europe remained weak. However, the company is seeing some signs of an advertising recovery in the US. This is in line with first… Continue reading DMGT Rises On Positive Sentiment
The Trade Union Congress (TUC) has called on shareholders to vote against the election of James Murdoch as a non-executive director of BSkyB.The TUC has claimed that Mr Murdoch cannot be seen to be a sufficiently independent director of a company of which his father, Rupert Murdoch, is chairman.The move is the latest in a… Continue reading BSkyB Faces Pressure From The TUC
Free digital TV and radio service Freeview has celebrated its first year of sales by revealing that between 1.7 and 2.1 million households now receive the service.Since January this year sales of Freeview boxes have been running at an average of 100,000 boxes per month, making it among the fastest-growing consumer electronics product ever.The success… Continue reading Freeview Celebrates 1st Birthday With Record Sales
The Internet Advertising Bureau (IAB) has joined forces with the European Interactive Advertising Association (EIAA) to launch the first standardised European online ad formats.The new standard sizes are designed to increase the efficiency of planning and executing online ad campaigns across Europe.In order to encourage consistency and transparency the IAB and the EIAA have agreed… Continue reading IAB Unveils Standardised Ad Formats
Sexism is alive and kicking in the advertising industry according to new research which reveals that on average women are paid 32% less than their male counterparts.The research, produced by the salary comparison site PayFinder.com and based on input from nearly 100,000 users across the UK, will make grim reading for the industry.Advertising registered the… Continue reading Research Reveals Sexism Dictates Ad Salaries
Future Network, the international magazine group, has acquired the US’ second best-selling guitar magazine, Guitar One, from Cherry Lane Magazines for £1.5 million in cash.This is Future’s second acquisition of a US guitar magazine business this year; in September the company bought Guitar World and related titles for £10 million.Future is currently on an expansion… Continue reading Future Buys Second US Guitar Magazine Group
Outdoor advertising group, MegaPoster has unveiled a new outdoor banner site in London, completely wrapping the Cochrane Theatre and announced 02 as the site’s first sponsor.The banner will cover the area for the duration of the theatre’s refurbishment, which is scheduled to take around two years.The Megaposter is promoting O2’s ‘bolt on’ services and is… Continue reading MegaPoster Launches New London Ad Site
Contrary to received wisdom, advertising revenues are becoming a less significant factor in the financial performance of global advertising and media agencies, according to analysts at Morgan Stanley.Also On MediaTel Insight Today…US Ad Market Looks A Little Brighter, Says Initiative ChiefConditions in the US advertising markets are starting to look ‘a little brighter’, according to… Continue reading MediaTelINSIGHT: Agencies Decoupled From Ad Revenue Cycle
