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IPC Media’s international department is strengthening its focus with the appointment of a business development manager and an account manager.Eszter Cooper has been appointed business development manager, with responsibility for developing IPC’s titles in the international market. Prior to joining IPC Cooper managed a recruitment publishing company in Hungary.Commenting on her appointment, Cooper said: “This… Continue reading IPC Looks To International Growth With Expansion

BSkyB remained the media sector’s big story yesterday as investors continued to assess the likely impact of the appointment of James Murdoch on the group (see Murdoch’s Son Lands Top Job At BSkyB).Murdoch junior has already launched a high profile charm offensive aimed at disgruntled shareholders and has already held meetings with Merrill Lynch and… Continue reading Sharewatch: BSkyB Falls On Dynastic Concerns

The latest British Business Survey 2003 into the media consumption habits of business professionals makes invaluable reading for advertisers and planners seeking to connect with this elusive and wealthy group.Business professionals are categorised as those with an average income of just under £50,000 and an average age of 42. Around 75% of within this group… Continue reading Feature: Breaking In To Business Market

The Internet Advertising Bureau (IAB) has launched its first ever integrated marketing push to raise awareness and understanding of the medium.The landmark campaign, which marks the first unified campaign to promote online as a key marketing ingredient, will feature the strapline: “Online: The interactive ingredient”.The campaign aims to communicate to advertisers, media planners and agencies… Continue reading IAB Launches First Ever Marketing Campaign

Concerns over the inexperience and intentions of new BSkyB chief executive James Murdoch are likely to prolong uncertainty at the company, according to city analysts.The appointment of Murdoch, youngest son of media baron Rupert, has irked shareholders concerned that the family may be exerting too great an influence at the satellite broadcaster.Merrill Lynch believes that… Continue reading BSkyB Coronation Could Cause Disruption

Granada Enterprises has secured Woolworths to sponsor ITV’s annual National Music Awards show.The show, which is to be shown next week, will be broadcast on both ITV1 and ITV2. The event, which is in its second year, was held at London’s Carling Apollo and was hosted by Amanda Holden.The deal was negotiated by Tanya Krempel… Continue reading Granada Secures Woolworths For Music Sponsorship

Hachette Filipacchi’s flagship fashion title, Elle, has secured Levis to sponsor its annual style awards.The sponsorship deal follows Levi’s support for the Elle/Levi 501 commissioned exhibition of Helena Christensen’s first solo photographic exhibition.The six-figure sponsorship deal will launch in January and will run in issues throughout 2004. It will include a joint event logo, editorial… Continue reading Elle Secures Levis For Style Award Sponsorship

Digital media agency, i-level has unveiled its new corporate identity, devised by design consultancy Karoshi.Karoshi won a four way pitch to create the identity. Commenting on the new design, Gavin Ireland, creative director at the company, said: “The original brand logo, untouched since i-level launched in 1999, was well established in the media industry and… Continue reading I-Level Unveils New Corporate Identity

Carlton and Granada have confirmed that the former head of Lloyds TSB Sir Brian Pitman is to become interim chairman of ITV plc (see Charles Allen Could Spark Fresh Shareholder Dispute).A steering committee of six non-executive directors, three from Carlton and three from Granada, met earlier today to discuss the future of the board, which… Continue reading ITV Plc Unveils Steering Committee

Almost two-thirds of American internet users plan to research or purchase gifts online during the 2003 holiday season with those in high income households most likely to turn to the web for Christmas presents and ideas.Also On MediaTel Insight Today…US Newspaper Circulation Remains StableDespite competition from other media, US newspaper sales are holding up well… Continue reading MediaTelINSIGHT: Consumers Prepare For An Online Xmas