In the financial services sector traditional marketing is more likely to suffer budget cuts than event marketing, according to new research from event marketing group, George P. Johnson Company (GPJ) and the MPI Foundation.The independent research, which was conducted among 123 marketing directors from large UK companies, documents the changing role, investment levels and effectiveness… Continue reading Research Shows Budgets Redirected To Event Marketing
Future Publishing’s flagship technology title, T3, has secured a deal with The Independent to produce a four part series of mini-magazines for the paper in the run up to Christmas.The deal will see the four mini versions of the magazine, which focuses on designer home entertainment equipment, mobile technology and life-enhancing gadgets, appear in various… Continue reading Future To Produce Mini Magazines For The Independent
ITV1 attracted its biggest audience of the Rugby World Cup so far on Sunday with a peak of 7.1 million viewers tuning in to watch England’s closely fought quarter final victory over Wales.Audiences for the game, which saw England secure victory by 28 points to 17, averaged 6 million and provided ITV1 with a 46.3%… Continue reading England Rugby Victory Draws Record Audience To ITV1
French media and telecoms firm Vivendi Universal has announced a 59% drop in third quarter sales following structural changes at the group.Vivendi reported sales of €5.90, down from €14.55 in the same period last year. The 2002 figure included revenues from units such as Veolia Entertainment and Vivendi Universal Publishing which have since been sold.Excluding… Continue reading Sales Slide As Vivendi Sheds Assets
Modest growth in the advertising industry is expected for 2003, with the media agencies benefiting more than the creative agencies, according to key industry figures.Also On MediaTel Insight Today…Freeview Growth Will Slow In 2004, Says InformaThe growth of the Freeview platform will slow significantly next year and then continue to fall in the following years,… Continue reading MediaTelINSIGHT: Modest Ad Growth To Come
Debt-laden cable company Telewest was seen in the spotlight after revealing it has reduced its losses by 18% in the first nine months of the year (see Telewest Losses Narrow In Third Quarter). The news was greeted with scepticism in the market and the stock was seen down 11.11%.Elsewhere the BSkyB saga continued to dominate… Continue reading Sharewatch: Telewest Falls Despite Curbing Losses
Viacom Brand Solutions has secured Sega to sponsor its new show Wildboyz in order to promote its new Worms 3D game.The series, which begins later this month features Steve-O and Chris Pontius from infamous stunt show Jackass. The show will follow them around Africa where they will perform “wince worthy stunts involving native wild animals.”The… Continue reading Viacom Secures Sega For MTV Sponsorship
Losses at Telewest fell by 25% in the third quarter of 2003 as the cable firm sought to build on its customer base and free itself from crippling debts.Telewest said yesterday that turnover was up 1% to £339 million in the three months to September while operating losses were slashed by 73% to £17 million.… Continue reading Telewest Losses Narrow In Third Quarter
Emap’s fortnightly women’s magazine More is launching a viral email campaign which invites readers to download a virtual boyfriend.Readers will be emailed a link to a microsite, The desktop boyfriend then sends an email and photo every day. However, inevitably as the relationship unfolds, the boyfriend deteriorates and after two weeks an email from More… Continue reading More Launches Virtual Boyfriend Viral Campaign
Future Publishing has promoted Andy Sutcliffe to the position of publishing director of its London titles, which include Total Film, Bang and Metal Hammer.Sutcliffe, who was previously group publisher at Future, will take responsibility for building Future’s London portfolio. He will take overall responsibility for all London titles and work closely with Jacquie Duckworth, who… Continue reading Future Appoints Sutcliffe To Head Up London Titles
