The drive towards Broadband Britain is in danger of stalling as consumers become increasingly confused and angry over the rising tide of spam, viruses and pop-up advertising.A new year-long study from the Work Foundation and the Broadband Stakeholder Group suggests that regular internet users are being put off adopting broadband because the time they spend… Continue reading Dark Side Of Internet Keeps Broadband Britain At Bay
The number of mobile phones worldwide exceeded the number of fixed-line phones for the first time in 2002 and half of the world’s population will have access to a phone by 2005, according to the International Telecommunication Union (ITU).Also On MediaTel Insight Today…US B2B Adspend Down 3.6% In AugustUS business-to-business print advertising spend fell by… Continue reading MediaTelINSIGHT: Mobile Users Top Fixed-Line Users
Global financial information group, Reuters, was seen in the spotlight yesterday, up 6.18% after posting a drop of 8% in third quarter revenues, which beat analysts expectations.ITV partners Carlton and Granada remained in focus after it was reported that Carlton’s director of strategy, Nick Markham, has been appointed to co-ordinate the broadcaster’s £4.5 billion integration… Continue reading Sharewatch: Reuters Rises Above Expectations
The popularity of rich media online advertising continues to grow as marketers adopt more creative ways of communicating with consumers, according to new research from DoubleClick.The latest Ad Serving report for the third quarter of 2003 reveals that rich media has grown even more rapidly than in previous periods, with an increase of over 15%… Continue reading DoubleClick Reveals Growth In Rich Media Ads
Emap Performance has secured a deal with F2P Games that will bring its range of digital radio stations to gaming fans.Players of F2P Games on the Freeview platform will be able to access a drop down menu to select which digital radio service they want to tune into whilst they play.Users will be able to… Continue reading Emap Brings Digital Radio Stations To Gaming Fans
A senior executive at Carlton is understood to have been appointed to oversee the company’s £4.5 billion integration with Granada to create a single ITV company.The move will serve to reassure some Carlton employees that the deal remains a merger, rather than a take-over by Granada, which is the largest shareholder of the new ITV… Continue reading Senior Carlton Executive To Oversee ITV Integration
Advertisers and media owners have welcomed Ofcom’s proposal to introduce a new self-regulatory system for broadcast advertising.The plan would see the new super regulator contract out the rules governing television and radio advertising to the Advertising Standards Authority, which would widen its existing remit from press and outdoor to cover consumer advertising complaints across all… Continue reading Industry Welcomes Move Towards Broadcast Self-Regulation
GWR has appointed Jim Cruickshank as group marketing director with responsibility for helping to drive audience growth across its portfolio of radio brands.Cruickshank, formerly marketing and commercial director at Norwich Unions’s online property business, will oversee marketing activities across The Mix, Planet Rock, Core and The Storm. He will also handle trade marketing for GWR’s… Continue reading GWR Appoints Cruickshank As Group Marketing Director
Almost 900 million page impressions were made on WAP phones during September as mobile internet services continued to increase in popularity, according to the latest figures from the Mobile Data Association.The latest figure represents a rise of 14 million on the previous month and takes the daily average number of WAP impressions to 30 million,… Continue reading WAP Figures Top 30 Million Per Day In September
Revenues at WPP, the world’s third largest communications group, exceeded £1 billion in the third quarter as the global advertising recovery gathered momentum.The company said today that revenues, in constant currencies, rose 10% to £1.03 billion reflecting the acquisition of Cordiant Communications and the weakness of the dollar.On a like-for-like basis, excluding the impact of… Continue reading WPP Enjoys Healthy Third Quarter
