Improving market conditions are encouraging advertisers to increase spending with the result that WPP, one of the world’s leading communications services groups, is “climbing further out of the bath”, the company said today.Also On MediaTel Insight Today…Simultaneous Media Usage Provides Food For ThoughtFollowing the release of its latest Simultaneous Media Usage Survey (SIMM), BIGresearch has… Continue reading MediaTelINSIGHT: Sorrell’s Bath Taking Shape
BSkyB remained in the spotlight, down 2.27% week on week, following reports that James Murdoch is expected to be interviewed shortly for the post of chief executive at the satellite broadcaster. It is understood Murdoch is one of only two candidates being considered for the position. Investors have expressed concern that Murdoch is being lined-up… Continue reading Sharewatch: BSkyB Falls On Leadership Concerns
AOL UK has appointed former Virgin Radio sales controller, Giles Ivey, as director of sales for interactive marketing.Ivey, will take up his new position later this month and will assume responsibility for maximising advertising revenues across AOL’s business development and agency sales teams. He will replace Phil Kramer who left the group earlier this year… Continue reading AOL Appoints Ivey As Director Of Interactive Sales
Ofcom has today launched a wide-ranging consultation on its proposals to introduce a new self-regulatory scheme for broadcast advertising.The new super-regulator is proposing to contract out the rules governing television and radio advertising to a new co-regulatory system, which would have the Advertising Standards Authority as its public face.The proposal is the result of extensive… Continue reading Ofcom Launches Consultation On Advertising Regulation
Half of UK homes now have access to the internet and the rate of new connections is increasing, according to the latest figures from Oftel. There are now 12.5 million online households in the UK, with 750,000 new connections in the last three months.The popularity of high speed broadband technology has been a key driver… Continue reading More Than 12 Million UK Households Now Online
Emap’s Kiss and Big City radio station’s have secured an exclusive advertising deal with Warner Brothers to promote the launch of the third and final instalment of the Matrix trilogy, Matrix Revolutions.Both stations will next month launch a three week campaign including film trailers and on air teasers. Listeners will also be offered the opportunity… Continue reading Emap’s Kiss And Big City To Promote Matrix Movie
Granada chief executive, Charles Allen, could follow Carlton’s Michael Green in being forced out by rebel shareholders unless he succeeds in improving the financial fortunes of the merged ITV over the coming months.Allen has been earmarked to become chief executive of the ITV company that will result from the £4.5 billion merger of Carlton and… Continue reading Investors Pressure Allen To Improve Fortunes At ITV
Channel 4 has promoted Anmar Kawash to become the new managing director of the group’s commercial arm, 4 Ventures.Kawash will take over from Rob Woodward, who became Channel 4’s commercial director last year. He will take over operational responsibility for the 4 Ventures’ businesses reporting to Woodward. Previously Kawash was chief operating officer for 4… Continue reading Channel 4 Appoints New Managing Director Of 4 Ventures
Traditional media advertising is the worst performing marketing discipline when it comes to proving return on investment with network television seen as the most unreliable channel, according to a new American study.Also On MediaTel Insight Today…Western Europe Plugs Into Home NetworksThe growth in broadband connections is helping to raise the profile of home networking in… Continue reading MediaTelINSIGHT: Network TV Fails To Deliver Proof Of ROI
Capital radio group was seen in focus yesterday, down 6.46% after the latest RAJAR figures for the third quarter of 2003 revealed a 13.9% year on year decline in weekly reach for its flagship 95.8 FM station in London (see RAJAR Results Q3 2003: Heart Challenges Capital For Top Spot).Meanwhile, ITV partners Carlton and Granada… Continue reading Sharewatch: Capital Falls Following RAJAR Results
