Future Publishing has secured Wilkinson Sword to promote the launch of its new four blade razor on technology website T3.co.uk.The campaign will see Wilkinson completely take over the website with sponsorship bars, banner ads and logos. The two-week campaign will also include advertorials, a high profile competition, a reader poll and an opt-in email newsletter.Commenting… Continue reading Future Publishing Secures Wilkinson Sword For T3 Deal
Chrysalis Radio Sales has launched a new package to tempt advertisers onto the radio in the capital.The London Macro is a new concept enabling agencies and direct clients to buy an airtime package that spans four Chrysalis radio stations: Heart 106.2 FM, LBC 97.3 FM, LBC News 1152 AM and Jazz 102.2The first advertiser to… Continue reading Chrysalis Attempts To Lure Advertisers To London
Emap has announced plans to become the first company to offer interactivity across its portfolio of digital radio services on the Freeview platform.Listeners will be able to use their remote controls to access multiple pages of extra information and promotions whilst listening to Emap’s digital radio stations, which include Smash Hits, Kerrang! and The Hits.Emap… Continue reading Emap To Offer Interactivity On Digital Radio Platforms
Starcom Mediavest London has appointed Nigel Foote to the position of group strategy director, with responsibility for providing planning solutions across the agency’s entire client portfolio.Foote, who takes up the role at the beginning of next year, will head up the strategic intelligence unit with a remit to advise on analysis in the development of… Continue reading Mediavest Appoints Foote As Group Strategy Director
Sky has launched a new broadband content service called Sky Scape, which combines a range of content from its digital sports, news and entertainment channels in one portal.The new paid-for service will allow internet users across the UK to watch their favourite Sky programming via a dedicated website.Broadband users will be able to access exclusive… Continue reading Sky Launches New Broadband Content Service
Powerful institutional investors at Carlton and Granada are calling for more radical cost cutting at the merged ITV plc, just days after forcing the resignation of Michael Green as chairman designate of the company (see Green Relinquishes Roles As ITV Chairman Designate).It is understood that shareholders, led by Fidelity and Standard Life, believe that a… Continue reading Investors Call For Radical Cost Cutting At Merged ITV
Scottish Radio Holdings has expanded its presence in Ireland by capturing the Dublin radio station FM104 for €26 million.The acquisition of Capital Radio Productions, which operates the station, will be partly funded through the issue of new shares with the balance of 55% paid in cash.SRH already owns one radio station, Today FM, and five… Continue reading Scottish Radio Holdings Swoops For Dublin Station
The number of person to person text messages sent across the UK’s four GSM networks during September beat all previous records to reach 1.73 billion, according to the latest figures from the Mobile Data Association.The UK daily average for September stands at 58 million, which compares to 28 million in the same period the previous… Continue reading Text Messages Reach Record Levels In September
Faith in the online medium as an advertising vehicle is at an all time high and a significant number of companies are prepared to increase their spending on interactive campaigns, according to a new study from MSN and the Interactive Advertising Bureau.Also On MediaTel Insight Today…Billett Rules Out TV Ad RevivalThere is no prospect of… Continue reading MediaTelINSIGHT: Advertisers Head Into Online Territory
IPC Ignite has restructured its advertising sales team as part of an attempt to further develop the potential of its portfolio, which includes men’s lifestyle and music titles Loaded, NME and Uncut.The move will see the magazine-specific sales teams divided into two new sales groups: consumer and music. Both new groups will report to Jason… Continue reading IPC Ignite Restructures Ad Team To Drive Portfolio
