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MindShare/Global Sportnet Announce New Sports Marketing Business MindShare and Global Sportnet have today announced their intention to rapidly scale their presence within the sports marketing sector through the formation of a new company. It will focus on providing new and existing clients with strategic consulting, identification and purchase of sponsorship opportunities, activation and measurement expertise… Continue reading Sharewatch: Carlton Row Threatens Planned ITV Merger

Congratulations to Toby Heiser of Manning Gottlieb OMD who correctly predicted that 17 goals would be scored in the Premiership this weekend. Toby wins a digital radio courtesy of Opus.Commiserations to anyone else who also got the right number; Toby’s was the first name drawn out of the hat.This was just a taster for the… Continue reading MediaTel Group Sports Quiz – Heiser Wins Early Bonus Prize

The IPA’s quarterly Bellwether report has revealed an improved business sentiment among the UK’s top advertisers, even though marketing budgets were revised down again during the third quarter of this year.The report, published today, shows that adspend budgets were cut for the eleventh consecutive quarter between July and September this year. However, the reduction was… Continue reading Bellwether Reveals Reduced Pessimism For UK Advertisers

The board of Granada has blocked the appointment of Michael Green as chairman of the newly merged ITV following overwhelming pressure from institutional shareholders for the Carlton boss to resign by noon today (see Carlton Defies Shareholders Over Calls To Oust Green).Granada held an emergency board meeting last night and decided that an independent non-executive… Continue reading Green Looks Set To Go As Granada Withholds Support

There is no denying it has been a difficult two years for the UK advertising industry but media executives should be encouraged by new forecasts which show that expenditure could rise by as much as 42% over the next decade.Also On MediaTel Insight Today…IPA Sees Reduced Pessimism Despite Continued CutsCautious optimism in the media and… Continue reading MediaTelINSIGHT: Long Term Outlook For UK Ad Market

Carlton and Granada were seen in the spotlight once again yesterday, down 1.38% and 0.86% respectively as wrangling over management positions at the merged ITV group continued.Independent directors at Carlton warned yesterday that shareholder pressure to oust Michael Green as chairman designate could undermine its planned £4.5 billion merger with Granada (see Carlton Defies Shareholders… Continue reading Sharewatch: Carlton Row Threatens Planned ITV Merger

Ian Finlayson, the IPA’s finance director, considers the implications of the latest quarterly Bellwether Report and asks what the future holds for UK advertisers…According to figures from the latest IPA Bellwether Report, which tracks the marketing budgets of over 250 top UK advertisers, there are reasons for optimism, despite another quarter of budget cuts.The influential… Continue reading NewsLine Column: The Road To Recovery?

The future of radio as a medium is under threat unless it goes digital, according to the BBC’s director of radio and music, Jenny Abramsky.Speaking at a National Association of Broadcasters conference yesterday, Abramsky warned against the dangers of taking radio for granted in a future were the next generation of listeners face more choice… Continue reading Abramsky Claims Future Of Radio Is Under Threat

Emap Performance has appointed Marcus Rich, formerly managing director of FHM Worldwide, to the newly created position of managing director.Rich will take responsibility for Emap’s portfolio of rock, pop and dance music magazines, which include Smash Hits, Kerrang! and Q. He will also oversee Performance Television and Performance Interactive.The new role will see Rich work… Continue reading Emap Performance Appoints Rich As New Managing Director

Audiences for news programming on television received a massive boost during the recent war in Iraq, according to new research from the Independent Television Commission.The Conflict Around The Clock report, published today, shows that television was the main source of news for 67% of respondents during the conflict, compared with 16% for newspapers, 13% for… Continue reading Television News Audiences Surged During War In Iraq