A new media planning and buying agency, specifically created to cater for the business to business market has opened its doors this month in Manchester.Which Media has been launched by Amanda Alexander, who was previously head of business to business at Purely Media, a division of Mediaedge:CIA in Manchester. Before joining Mediaedge Alexander was media… Continue reading Which Media Launches In Manchester
Shadow Culture Secretary, John Whittingdale, has called on the BBC to scrap its commercial arm and franchise out the exploitation of its programme brands to outside companies.Whittingdale reportedly urged BBC Worldwide to scale down activities and said he did not understand why the Corporation had launched ten magazines this year, published books, or launched its… Continue reading Conservatives Call On BBC To Abolish Commercial Arm
Espotting Media, the pay for performance advertising group, has appointed former DoubleClick managing director, Matthew Colebourne, as its new vice president of operations.Colebourne will join Espotting’s senior management team and will take on responsibility for refining and improving the processes that support the company’s European advertisers and network partners.Colbourne will report directly to Espotting’s chief… Continue reading Espotting Appoints New Vice President Of Operations
TalkSPORT has secured a six-figure deal with Tetley’s beer to sponsor the station’s coverage of the current Rugby World Cup in Australia.The brand, which is the official beer of English and Scottish rugby, has secured an unprecedented sponsorship presence across the station’s seven weeks of rugby coverage.In addition to break bumpers between games, talkSPORT is… Continue reading TalkSPORT Secures Tetley’s For Rugby Sponsorship
The Telegraph Group has promoted Stephen Dunk to the position of classified sales director as part of the ongoing shake-up of its advertising department.The appointment is the first to be made by Chris White-Smith, who was promoted to group sales director as part of the changes. It also comes less than a week after Len… Continue reading Telegraph Group Appoints Dunk As Classified Sales Head
Yahoo! UK and Ireland has recruited Freeserve’s head of advertising operations, Lisa Mundy, as part of the ongoing expansion of its pan-European sales team.Mundy will take up the newly created position of head of European operations and will work to ensure the smooth delivery of campaigns across a range of Yahoo! properties.She will report directly… Continue reading Yahoo! Expands Sales Team With More Key Appointments
Radio advertising revenues were flat in the US during August with 5% growth in national sales offset by a 2% decline in local revenues, according to new figures from the Radio Advertising Bureau (RAB).Also On MediaTel Insight Today…Publishers To Assess Changing Shape Of NewspapersThe decision by the owners of The Independent to introduce a tabloid… Continue reading MediaTelINSIGHT: US Radio Advertising Update
Non-broadcast advertising very rarely breaks the guidelines for marketing to children, according to new research from the Advertising Standards Agency.The latest survey into the compliance rate of marketing communications targeted at consumers under 16 shows that just 1% of non-broadcast ads aimed at children broke the current ASA guidelines during July this year.The study confirmed… Continue reading Children’s Ads Show Compliance With ASA Guidelines
Carlton and Granada remained in focus yesterday as the market continued to ponder the implications of the broadcasters’ planned £4.2 billion merger, which was given the go ahead by Trade and Industry Secretary, Patricia Hewitt, last week (see ITV Cleared To Merge With Sales Houses Intact).The ITV partners are currently hammering out detailed merger plans… Continue reading Sharewatch: Carlton And Granada Still Buoyed By Merger
The merged ITV is to retain control of the two film businesses owned by Carlton Communications, according to press reports today.The Financial Times claims that Granada and Carlton have agreed to keep the latter’s cinema advertising business and its interests in Thomson Multimedia when their £4.2 billion merger is complete.Carlton Screen Advertising sells cinema advertising… Continue reading ITV To Keep Carlton Film Assets Following Merger
