Viacom Outdoor has launched an extensive outdoor advertising campaign to promote Disney’s new animated film Finding Nemo across the London Underground Tube network.The campaign will include a special wrap-around poster at Waterloo station, which will feature aquatic characters from the film in an attempt to give tube users the sensation of walking on the sea… Continue reading Viacom Outdoor Rolls Out Finding Nemo Campaign
Richard Desmond is understood to have been forced to delay his plans to launch a free-sheet newspaper in London until February next year.Reports suggest that Desmond’s Express Newspapers is awaiting the outcome of a Government investigation into the owner of the Metro morning freesheet before its starts work on the launch of the title.The Office… Continue reading Desmond Delays Plans To Launch London Free-Sheet
Chrysalis-owned Heart 106.2 has secured Ocado to take advantage of its first ever combined breakfast and drivetime sponsorship package.The campaign breaks next Monday and runs for thirteen weeks promoting the key customer benefits of the Ocado online supermarket service to Heart 106.2’s listeners in the London area.The activity will include sponsorship sweepers throughout the breakfast… Continue reading Heart Secures Combined Breakfast And Drivetime Sponsor
Independent Television Commission chief executive, Patricia Hodgson, has criticised the level of responsibility given to Ofcom and has urged the new super regulator to focus on its competition duties.Delivering last night’s annual New Statesman lecture, Hodgson warned against the dangers of Ofcom becoming tied up in the range of regulatory responsibilities set out in the… Continue reading Hodgson Calls On Ofcom To Focus On Competition Duties
Heart 106.2 has been named the most listened to radio station in London by the controversial GfK Broadcast Media Survey.The results of the new audience measurement system, developed by Kelvin MacKenzie’s Wireless Group, show that listeners in the London area tune in to the Chrysalis-owned station for longer than they do 95.8 Capital FM.Data for… Continue reading GfK Survey Names Heart As Most Listened To London Station
The Daily Telegraph has secured Eurostar to launch an innovative advertising campaign to promote its faster business service using the paper’s Alex cartoon strip.The campaign, which begins later this month, is designed to encourage business travellers to France and Belgium to switch to Eurostar.Peattie & Taylor will produce a series of bespoke cartoons, forming the… Continue reading Telegraph Launches Cartoon Campaign To Promote Eurostar
The advertising outlook is improving and the leading agencies are well positioned to take advantage of the market situation in 2004, according to analysis by Lehman Brothers.Also On MediaTel Insight Today…Wireless To Rule The Roost But Fixed Lines Have A FutureRevenues from mobile phones in Europe will soon overtake those of the total fixed line… Continue reading MediaTelINSIGHT: Top Agencies To Enjoy Recovery
Satellite television group BSkyB was seen up 1.11% yesterday, despite shareholders forcing News Corp chairman, Rupert Murdoch, to withdraw a controversial share options package for senior executives.Media analysts have reportedly suggested that the shareholder unrest may weaken Murdoch’s attempts to have his youngest son James replace outgoing BSkyB chief executive, Tony Ball.Meanwhile, WPP continued to… Continue reading Sharewatch: BSkyB Climbs Despite Shareholder Unrest
The Economist is the best read magazine amongst senior corporate and financial decision makers, according to new research carried out by Ipsos-RSL.The latest Global Capital Markets Survey 2003 shows that the magazine is particularly popular in the world’s largest and most successful organisations, banks and financial institutions.The research reveals that the Economist is read by… Continue reading Economist Comes Out Top With Corporate Decision Makers
RAJAR is to invest a further £500,000 in testing the latest electronic audience meters following its decision earlier this year to stick to the current diary system of measurement.The second stage of tests into the latest electronic audiometers developed by Arbitron and Radiocontrol will begin in July next year, as soon as the new generation… Continue reading RAJAR To Invest In Further Electronic Measurement Trials
