The IPA’s quarterly Bellwether report has revealed an improved business sentiment among the UK’s top advertisers, even though marketing budgets were revised down again during the third quarter of this year.The report, published today, shows that adspend budgets were cut for the eleventh consecutive quarter between July and September this year. However, the reduction was… Continue reading Bellwether Reveals Reduced Pessimism For UK Advertisers
The board of Granada has blocked the appointment of Michael Green as chairman of the newly merged ITV following overwhelming pressure from institutional shareholders for the Carlton boss to resign by noon today (see Carlton Defies Shareholders Over Calls To Oust Green).Granada held an emergency board meeting last night and decided that an independent non-executive… Continue reading Green Looks Set To Go As Granada Withholds Support
There is no denying it has been a difficult two years for the UK advertising industry but media executives should be encouraged by new forecasts which show that expenditure could rise by as much as 42% over the next decade.Also On MediaTel Insight Today…IPA Sees Reduced Pessimism Despite Continued CutsCautious optimism in the media and… Continue reading MediaTelINSIGHT: Long Term Outlook For UK Ad Market
Analysis reveals a solid performance for the media sector last week as UK shares surged to a 13 month high, ahead of key earnings reports. Capital Radio benefited from the positive sentiment and rose by 2.65% week on week.Meanwhile, ITV partners Carlton and Granada were seen in focus, following calls from institutional shareholders for Michael… Continue reading Sharewatch: Capital Rises On Positive Sentiment
Conrad Black’s Hollinger Inc is close to securing a $15 million cash injection from private equity group Bain Capital, according to weekend reports.The Observer claims that the companies are in exclusive negotiations that should see Bain acquiring a holding in the next month.As yet, neither party has commented on the supposed deal but Hollinger, which… Continue reading Hollinger To Get Help With Debt Relief
Vizeum has been appointed to takeover Channel Five’s multi-million pound media planning and buying account from incumbent Walker Media.Aegis-owned Vizeum will work closely with Five’s advertising agency TBWA/London and its below-the-line agency The Promotions Factory on planning and strategy for the channel, which rebranded last year (see Channel 5 Relaunched As Five).The pitch process was… Continue reading Vizeum To Handle Planning And Buying For Channel Five
Rob Hobson, planning manager at Granada Enterprises, responds to recent research from BT Yahoo! Broadband which claims that internet users now spend more time online than watching television (see Consumers Are Spending More Time Online).You may well have seen claims last week by BT Openworld that consumers are spending more time surfing the internet then… Continue reading NewsLine Comment: Rob Hobson – Granada Enterprises
A new media planning and buying agency, specifically created to cater for the business to business market has opened its doors this month in Manchester.Which Media has been launched by Amanda Alexander, who was previously head of business to business at Purely Media, a division of Mediaedge:CIA in Manchester. Before joining Mediaedge Alexander was media… Continue reading Which Media Launches In Manchester
JCDecaux is expanding its Premiere brand with a new range of giant poster sites to provide maximum impact for outdoor advertisers.The new giant portrait format will eventually be available at more than four hundred sites and will measure 450 square foot in total.The network will initially consist of five sites across high impact locations in… Continue reading JCDecaux Extends Premiere Brand With Giant Sites
Emap’s flagship music title Q is launching a special mini-magazine and compilation CD for sale in Virgin Megastores.The mini-magazine, entitled Q Sounds, will have a cover price of £3.99 and will feature a CD of sampler showcases from a variety of current album releases. The spin-off title will contain 64 pages of reviews, interviews and… Continue reading Emap Launches New Mini Version Of Q Magazine
