The advertising outlook is improving and the leading agencies are well positioned to take advantage of the market situation in 2004, according to analysis by Lehman Brothers.Also On MediaTel Insight Today…Wireless To Rule The Roost But Fixed Lines Have A FutureRevenues from mobile phones in Europe will soon overtake those of the total fixed line… Continue reading MediaTelINSIGHT: Top Agencies To Enjoy Recovery
Satellite television group BSkyB was seen in focus yesterday, down 1.79% as investors considered reports that the broadcaster is to consider up to five external candidates to replace Tony Ball as chief executive.The management re-shuffle has been eyed with suspicion by many investors, who claim that the company’s chairman, Rupert Murdoch, ousted Ball to make… Continue reading Sharewatch: BSkyB Falters Amid Race To Find New Chief
RAJAR is to invest a further £500,000 in testing the latest electronic audience meters following its decision earlier this year to stick to the current diary system of measurement.The second stage of tests into the latest electronic audiometers developed by Arbitron and Radiocontrol will begin in July next year, as soon as the new generation… Continue reading RAJAR To Invest In Further Electronic Measurement Trials
Satellite television group BSkyB was seen in focus yesterday, down 1.79% as investors considered reports that the broadcaster is to consider up to five external candidates to replace Tony Ball as chief executive.The management re-shuffle has been eyed with suspicion by many investors, who claim that the company’s chairman, Rupert Murdoch, ousted Ball to make… Continue reading Sharewatch: BSkyB Falters Amid Race To Find New Chief
BBC Magazines is to to build on the success of its Top Gear Turbo title with the launch of another special issue targeting 10 to 14 year old boys with an interest in cars.The one-off issue will hit the news-stands today with a cover price of £1.95. It will include a range of news, features… Continue reading BBC Magazines Extends Top Gear Brand With Special Issue
Times Newspapers is to part company with its group advertising director, John Trickett, who is stepping down at the end of this month after five years in the job.News of Trickett’s departure comes just weeks after a review of the group’s senior management structure and the appointment of Mike Gordon to the newly created position… Continue reading Times Parts Ways With Advertising Head After Shake-Up
You don’t need to have entered the MediaTel Group Sports Quiz yet to win a sought-after digital radio now – courtesy of Opus.Send an email to [email protected] to tell us:How many goals will be scored in this weekend’s Premiership games?(Sat Oct 18 and Sun Oct 19) – all completed games apply. See fixtures below.Include your… Continue reading MediaTel Group Sports Quiz – Bonus Question
Granada Enterprises has secured distance learning provider Computeach to sponsor a range of sports programming on the ITV News Channel.The deal will see Computeach break bumpers run during the ITV News Network sports reports on Friday and Saturday nights. Branding will also appear on the channel’s Football Extra programme and on the half-hour sports bulletins… Continue reading Granada Secures Sponsor For ITV News Channel
Virgin Radio has secured Nescafé Original as the new sponsor of its flagship Pete and Geoff Breakfast Show from November this year.The twelve-month deal is intended to position Nescafé as an essential part of the morning routine. It marks the return of one of Virgin Radio’s oldest commercial partners, which first advertised on the station… Continue reading Virgin Radio Wakes Up Listeners With Nescafé Original
US adspend is growing at a faster rate than anticipated and is predicted to reach £164 billion this year. The prognosis is for continued strong media performance in the election year of 2004, before a slowdown begins. However, 2006 is shaping up to be a rebound year.Also On MediaTel Insight Today…Crucial Year Ahead For Wi-Fi… Continue reading MediaTelINSIGHT: Prospects Remain Good For US Ad Market
