The majority of advertisers and media buyers fear that the creation of a single ITV sales house will drive up the cost of airtime, according to a new poll carried out for the Financial Times.The study shows that around 70% of respondents believed that advertising rates at ITV would increase following the merger of Carlton… Continue reading Advertisers Fear ITV Sales House Will Push Up Airtime Costs
The latest NRS figures for national newspaper readership revealed no reprieve for the Financial Times, which continued to suffer during the six months to August 2003, despite a £2 million advertising campaign to promote its recent redesign.The title saw readership shrink by 18.3% year on year as it remained at forefront of the deep recession… Continue reading NRS National Newspaper Round-Up – August 2003
JCDecaux is to promote Eurostar with a new outdoor advertising campaign that will form part of a wider pan-European push.Seven special build 96-sheets have been converted to show a Eurostar train flying diagonally into the sky. There will also be a specially designed creative featuring the Champs Elysees and ten 48-sheet posters featuring the Eiffel… Continue reading JCDecaux Gets On Track With New Eurostar Campaign
Conrad Black, chairman and chief executive of Hollinger International, is set to announce a “comprehensive reconstruction” of parts of its parent firm, according to press reports.Hollinger Inc, which controls Hollinger International, publisher of the UK’s Daily Telegraph and the Chicago Sun-Times faces a potential funding shortfall after a profits warning in August.However, Lord Black has… Continue reading Hollinger Chief Plans Reconstruction
ABC is launching a new personalised email service to allow users to request and recieve automatic updates of new ABC data.The new service, entitled e-alerts will provide users with notification of newly issued certificates, audit reports, changes in membership status of ABC registered titles and exhibitions. The service will also inform subscribers of complaints and… Continue reading Sharewatch: ITV Partners Remain In The Spotlight
BSkyB has today confirmed that James Baker is to replace Sara Ramsden as controller of Sky One following her decision to step down after less than a year in the job.Baker has been at Sky One since 1996 and is currently head of content and creative affairs at the satellite television group. He was also… Continue reading Baker To Replace Ramsden As Controller Of Sky One
Carlton and Granada have announced a 7% increase in ITV1’s network programme budget after the Government cleared the way for their £4.2 billion merger.The £57 million year on year increase to £849 million for the current financial year, from 1 October to 30 September 2004, could increase once cost savings from the merger a factored… Continue reading ITV Merger Leads To Increase In Programme Budget
US online retail sales will hit $88.1 billion by 2005, whilst total US business-to-consumer (B2C) ecommerce revenues will reach $133.3 billion by this time, according to a new report from eMarketer. The report predicts that by 2005, 66.7% of the population aged 14-plus will be online and 78.0% of these will be using the web… Continue reading MediaTelINSIGHT: US Ecommerce Forecasts From eMarketer
ITV partners Carlton and Granada remained in the spotlight yesterday, down 0.71% and 0.66% respectively. The two broadcasters yesterday announced a substantial increase in ITV1’s network programme budget after the Government cleared the way for their £4.2 billion merger. (see ITV Merger Leads To Increase In Programme Budget).Broader market sentiment was bullish yesterday as UK… Continue reading Sharewatch: ITV Partners Remain In The Spotlight
The underlying rate of UK inflation dipped slightly to 2.8% during September, according to the latest figures from the Office of National Statistics.A fall in the price of clothes and shoes were the biggest downward influences on the figures. However, the impact was minimised by the hot summer, which pushed food costs higher.The headline rate… Continue reading UK Inflation Dips Slightly During September
