The decline in advertising revenues at the Financial Times is not expected to show any recovery until 2005, according to analysts at Morgan Stanley.The FT’s parent company, Pearson, announced in April that the paper’s ad revenues had plummeted by 18% over the preceding twelve months, with the FT Group as a whole falling by 17%.Whilst… Continue reading Weak Advertising Expected At FT In Pearson Results
The chances of live Premiership football returning to the BBC or ITV increased yesterday after the Premier League once again adapted in its media rights packages to encourage more competitive bids from terrestrial broadcasters.Earlier this month the rights to broadcast matches for the 2004/5 to the 2006/7 season were split into three after the European… Continue reading Premiership Moves Goal Posts On Media Rights Packages
The declining power ratio of terrestrial TV in the increasingly fragmented media marketplace was brought to the fore in June as terrestrial TV revenues declined 12.2% year on year. In contrast total satellite revenues increased by 22% year on year. Agency figures have attributed the rise in satellite ad revenues with the increasing number and… Continue reading TV Market Round-Up – June 2003
Front has secured an innovative sponsorship deal that will see car manufacturer Seat become the sole advertiser its latest summer issue, which goes on sale in August.The bespoke campaign, which was brokered by MediaCom, will feature a range of ads specially designed to bring Seat into the heart of the men’s lifestyle magazine. There will… Continue reading Front Puts Car Brand In The Driving Seat With New Deal
Prevailing economic uncertainty has failed to permeate the UK’s online retail market, with sales set to top £14 billion this year, according to the Interactive Media in Retail Group.Also On MediaTel Insight Today…Western European Mobile Messaging To Hit $14.5bn In 2007 The mobile messaging market will generate over $14.5 billion (€12.7 billion) in western Europe… Continue reading MediaTel Insight: UK Online Commerce Doubles
Outdoor advertising group JCDecaux has reported a 2.8% decline in turnover for the first half of 2003 with the Sars virus and the European advertising slowdown seen as contributing factors.Total revenue for the six months ended June 30 came to €758.2 million, compared with €779.9 million in the same period last year. In the second… Continue reading Ad Market Remains ‘Difficult’ For JCDecaux
WPP once again took centre stage after Active Value, the investment group which attempted to block WPP’s planned take-over of Cordiant, finally bowed to pressure and waved through the £10 million deal.However, WPP limped up just 0.58% on the news, as investors also considered reports that Active Value is “well advanced in bringing legal action”… Continue reading Sharewatch: WPP Boosted As Cordiant Deal Gets Go-Ahead
Recent moves to curtail sexism in advertising and protect against affronts to human dignity from EU commissioner, Anna Diamantopoulou, have met with fierce criticism from the advertising industry. The plans were universally condemned by leading industry figures and the Daily Mail responded by superimposing Diamantopoulou’s head on to the body of a scantily clad model.Cultural… Continue reading Feature: Advertising To Women Misses The Mark
The Newspaper Marketing Agency (NMA) had its official launch yesterday and finally unveiled its wide ranging strategy to promote the benefits of advertising in the national press.The new industry body, which is the result of collaboration between the UK’s main national newspaper groups, also released the findings of its first major piece of research, which… Continue reading NMA Uses Official Launch To Unveil New Research
Maiden Outdoor has secured a deal that will see Sony Ericsson and Orange promote their new photo-messaging phones across its network of Transvision advertising screens at major London railway stations.The promotion will include photographing commuters on station platforms and then showing the pictures on the screens at stations across the capital.The campaign, which is part… Continue reading Maiden Secures Sony And Orange For Transvision Promotion
