The Newspaper Marketing Agency (NMA) had its official launch yesterday and finally unveiled its wide ranging strategy to promote the benefits of advertising in the national press.The new industry body, which is the result of collaboration between the UK’s main national newspaper groups, also released the findings of its first major piece of research, which… Continue reading NMA Uses Official Launch To Unveil New Research
Maiden Outdoor has secured a deal that will see Sony Ericsson and Orange promote their new photo-messaging phones across its network of Transvision advertising screens at major London railway stations.The promotion will include photographing commuters on station platforms and then showing the pictures on the screens at stations across the capital.The campaign, which is part… Continue reading Maiden Secures Sony And Orange For Transvision Promotion
Opus has secured a six-figure deal with fabric softener brand Comfort Vaporesse to sponsor Sunday programming on Classic FM.The year-long deal breaks at the end of July and includes a number of slots that will run at strategic times throughout the day to the station’s 6.9 million listeners.The promotion will use the strapline “Comfort Vaporesse… Continue reading Opus Secures Comfort For Classic FM Sponsorship
Trinity Mirror is to close the Daily Mirror‘s two Saturday magazines M and Look, as part of a wider cost cutting strategy being launched by the publisher.The company told staff yesterday that the flagship weekly magazine, M, and the listings title, Look, are to close with the loss of as many as 30 jobs. The… Continue reading Trinity Mirror Closes Saturday Magazines To Cut Costs
After approving the takeover by WPP earlier today, Cordiant Communications’ shareholders have also voted in favour of removing the company’s chief executive, finance director and chairman from its board of directors, according to a report from Reuters.Cordiant’s largest shareholder, Active Value, had called for the directors to be replaced and was threatening to take legal… Continue reading Directors Go In Cordiant Shareholder Vote
Future Publishing is expanding its portfolio with the launch of a new dating magazine, entitled Connect, which will be produced in association with DatingDirect.com.The new quarterly title, which launches on the 24 September, reflects the growth in the online dating scene and is targeted at women in their thirties seeking a permanent relationship.The magazine will… Continue reading Future To Connect Readers With New Dating Magazine
ITV2 has secured an innovative deal that will see Momentum Pictures sponsor its exclusive broadcast of David Beckham’s first Real Madrid games.The deal, which represents the first time that a movie title has sponsored a set of football matches, will see Momentum Films use ITV2’s transmission of Real Madrid’s four match, pre-season tour of Asia… Continue reading ITV2 Bags Film Sponsorship For Beckham Games
Revenues from gaming via mobile devices are set to reach almost $7 billion by 2010, surpassing even broadband internet gaming, which will generate $4.1 billion by this time, according to a new set of forecasts from Informa Media Group.Also On MediaTel Insight Today…Market Remains ‘Difficult’ For JCDecauxOutdoor advertising group JCDecaux has reported a 2.8% decline… Continue reading MediaTel Insight: Gaming Revenues To Hit $7bn By 2010
IPC’s flagship interior’s title, Homes and Gardens, is undergoing a major revamp ahead of its September issue.The re-design will be centred around larger pages, with more photography and features, as well as a new logo. Homes & Gardens will promote its new look through a variety of events over the coming months in an attempt… Continue reading IPC Gives Homes And Gardens A Makeover
WPP was seen under pressure yesterday, up 0.88% as it prepared for a showdown with investment fund Active Value over troubled advertising group Cordiant Communications, which is now delisted.Elsewhere, Reuters was seen under pressure, down 7.91% after delivering a poor set of results (see Reuters Moves Into Profit As Savings Plan Pays Dividends).The Guardian Media… Continue reading Sharewatch: WPP Rises As Cordiant Saga Nears End
