For years advertisers have been striving to target socially active 18-25 year olds, but with this demographic spending less time on the sofa and more time out on the town, Rick Weir, marketing director of Hi-Tech Solutions, explains that advertisers need to turn to bars and clubs to get their message across.Most of us are… Continue reading NewsLine Column: Bar-Room Branding
Mediaedge:cia’s managing director, James Whitmore, has left the company and is to be replaced by Matt James, formerly managing director of Manning Gottlieb OMD.The move comes just months after Mediaedge:cia’s UK group chairman, Rob Norman, took control of the agency, following the departure of Fiona McAnena to become development director at parent company WPP’s marketing… Continue reading Mediaedge:cia Parts Ways With Managing Director
Emap’s Metro Radio has teamed up with wireless marketing company Flytxt to create a new campaign aimed to help build its SMS database and increase its number of listeners.The special promotion, entitled ‘Topless for Summer’, will invite listeners to text their details and listen to Brian Moore’s Breakfast Show to see if they have won… Continue reading Flytxt Teams With Emap For New Radio Promotion
Ambient media group, HubAds, which pioneered advertising on the hubcaps of cars and lorries, is expanding into taxi advertising.The newly created group will focus on developing a specialist cab division to provide ad solutions across the UK. It will offer the complete range of taxi advertising formats, including graphic design and vinyl covers for seat-back… Continue reading HubAds Expands Into Taxi Advertising
The Financial Times has appointed Gill Hart to the position of marketing director for the Europe, Middle East and Africa (EMEA) region.The role includes responsibility for all marketing strategy and activity in the EMEA region, which covers the FT newspaper and FT.com in the UK.Hart was previously marketing and operations director for the Financial Times… Continue reading FT Appoints Hart As Marketing Director For EMEA Region
United Business Media has added to its stable of construction magazines with the acquisition of Aprovia UK for £79 million.The deal will see Aprovia, which includes The Builder Group and Barbour Index, integrated into UBM’s CMP Information division. It was bought by venture capitalists Cinven, Carlyle and Apax from Vivendi Universal in June 2002.The Builder… Continue reading UBM Builds Up Portfolio With Aprovia Acquisition
Emap’s Smash Hits is to increase its profile in the run up to next month’s ABC results with the launch of a one-off Summer Quiz Special.The 52-page spin-off title, which goes on sale on 13 August priced at £2.50, will feature more than 100 celebrity quizzes and will be covermounted with a special Smash Hits… Continue reading Smash Hits Launches One-Off Quiz Special
The concept of on-demand television has remained tantalisingly out of reach of both consumers and telecoms operators for a good number of years now. Often hailed as a potential revolution in viewing habits and as a key source of new revenue for cable and telco companies, the video on-demand (VOD) sector has nevertheless so far… Continue reading MediaTel Insight: Video On-Demand Remains On Hold
Trinity Mirror was seen in focus as last week’s biggest decliner, down 3.62% as the Financial Times reports the group is set to shed several hundred jobs as part of a shake-up in its advertising, administrative and distribution operations.Elsewhere the Cordiant take-over saga limped onwards as the troubled ad group’s shares were de-listed.Investors also considered… Continue reading Sharewatch: Trinity Falls Ahead Of Job Losses
Holsten Pils is launching a £16 million marketing campaign, incorporating outdoor posters, press advertising and special build outdoor sites across the UK.The press ad campaign for the beer, which will feature the strapline, “It’s What’s Inside that Counts”, will run across FHM, Loaded, Maxim, Q and Four Four Two from August to December.The campaign will… Continue reading Holsten Launches Cross-Media Ad Campaign
