Holsten Pils is launching a £16 million marketing campaign, incorporating outdoor posters, press advertising and special build outdoor sites across the UK.The press ad campaign for the beer, which will feature the strapline, “It’s What’s Inside that Counts”, will run across FHM, Loaded, Maxim, Q and Four Four Two from August to December.The campaign will… Continue reading Holsten Launches Cross-Media Ad Campaign
RAJAR’s decision not to introduce electronic measurement in the immediate future has received the support of 63% of media industry figures, according to a recent MRG poll.The study of 130 Media Research Group members reveals that the majority of industry professionals are reluctant to see RAJAR adopt the Arbitron Portable People Meter or the Radiocontrol… Continue reading Research Reveals Support For RAJAR
First half revenue growth at UK outdoor advertising company, Maiden Group, is expected to be at the top end of the previously forecast 3-5% range, the group has announced.However, it also noted that the difficult trading conditions have continued into the second quarter of the year and that forward visibility remains limited, with monthly performances… Continue reading Maiden Sees Continuing Weak Conditions In First Half
The European Commission is prepared to take steps to stop BSkyB retaining exclusive live rights to English Premiership football matches, according to weekend press speculation.Broadcasting contracts are now up for renewal and in a bid to allay charges of anti-competitive behaviour, the Premier League has split the available games into gold, silver and bronze packages.However,… Continue reading EC Could Obstruct New Sky Football Deal
The UK’s largest newspaper group, Trinity Mirror, is set to axe several hundred jobs in its advertising, administrative and distribution operations, according to reports.The Financial Times believes the job losses will be announced at the end of the month as part of a strategic review by the group’s new chief executive, Sly Bailey.It is understood… Continue reading Trinity Set To Cut Jobs In Strategic Review
Future Publishing has launched a new online subscription service with John Lewis, which will allow consumers to subscribe to titles including T3 and Total Film online.The new service will provide a new channel for Future to market its magazines. Future’s portfolio of magazines will feature on John Lewis’ homepage, offering consumers the opportunity to subscribe… Continue reading Future Secures Distribution Deal With John Lewis
The text messaging phenomenon continued to grow in June, with an average of 55 million person to person text messages sent across the four UK GSM networks per day, according to statistics from the Mobile Data Association (MDA).The latest figure represents a solid increase on June 2002, when an average of 45 million text messages… Continue reading Text Continues To Shine In June
The UK’s display advertising market grew by just 0.7% in the first quarter of the year, but is set to steadily improve over the next year, according to the latest forecast figures from the Advertising Association (AA).Also On MediaTel Insight Today…Oftel’s BT Ruling Should Bring Down Dial-Up Internet CostsThe cost of unmetered dial-up internet access… Continue reading MediaTel Insight: Advertising Association Quarterly Display Forecasts
IPC has announced it is to launch Better Digital Photography as a stand alone monthly magazine.The title, which was initially trailed as a one-off issue, contains a mix of product reviews and informative, easy-to-follow how-to-guides. The magazine will come with a free CD-Rom offering interactive imaging tutorials./p>Commenting on the new launch, Alex Robb, publisher of… Continue reading IPC Launches New Photography Title
BSkyB was seen in focus yesterday, falling 2.05%, despite forecasts from the Lehman Brothers that it will announce a further 128,000 customers to its digital satellite service when its releases its full-year financial results next month (see Forecasts Suggest BSkyB Results Will Beat Consensus).Emap was also in the spotlight, with shares falling by 1.81% to… Continue reading Sharewatch: Growth Forecasts Fail To Lift BSkyB
