Digital advertising solutions group, DoubleClick, has secured eBay to use its online advertising technology to optimise its electronic ad inventory.The deal will see DoubleClick provide the ad serving and management technology for eBay’s new keywords service, which enables eBay sellers to reach targeted buyers through bid per click keyword advertising. The online auction site will… Continue reading DoubleClick Signs Ad Management Deal With eBay
The Government has agreed to allow ITV licence holders to take full control of ITN following a last minute amendment to the Communications Bill.Ministers have previously been unwilling to lift the current restrictions, which prevent individual shareholders owning more than 40% of the commercial news provider that produces News At Ten and Channel 4 News.However,… Continue reading ITV Partners Cleared To Take Full Control Of ITN
Radio airtime revenues at the Wireless Group (TWG) rose by 1.4% in the six months to June, despite the fact that last year enjoyed a boost to spend during the World Cup competition.Chief executive Kelvin MacKenzie unveiled the stronger figures at the company’s AGM this morning. He also announced that the group’s flagship national commercial… Continue reading Wireless Group Sees H1 Revenues Rise 1.4%
TalkSPORT has secured the new 11 88 88 directory service for a special promotion across its “No Nonsense” sports breakfast show.The £40,000 promotion deal, which begins later this month, will invite listeners to answer a variety of Formula 1 questions in order to win cash prizes. The competion will feature the new directory service’s strapline,… Continue reading TalkSPORT Secures New Directory Service For Promotion
Dennis Publishing has announced the appointment of Michael Hodges as editor of its flagship men’s lifestyle magazine, Jack, following its recent acquisition of I Feel Good Publishing (see New Acquisition Makes Dennis Feel Good).Hodges was formerly executive editor of Maxim and Maxim Fashion and has written for titles including The Observer and The Sunday Times.His… Continue reading Dennis Publishing Announces New Editor At Jack
Independent News & Media was seen in focus yesterday, up 0.93% after delivering an up-beat trading statement, which revealed the group is on target to deliver an encouraging set of interim results (see INM Reports Strong Start To Year).Elsewhere, Reuters was seen under pressure, down 3.97% as profit takers moved in despite posting a gain… Continue reading Sharewatch: INM Inches Up Following Results
The women’s monthly magazine market is set to face further competition with the launch of a new glossy lifestyle title from Sibella Publishing.The new title, which is developing under the name Project Swan, will have a cover price of £3 and a first issue target circulation of 60,000.The magazine, which is set to compete with… Continue reading New Travel Title Swans Into Women’s Magazine Market
Following the outrage that has greeted the European Commission’s plans to outlaw sex discrimination in advertising and the media, the IPA’s legal director, Marina Palomba, explains why the industry is opposed to “unworkable and unnecessary” censorship from Europe.Last week the Greek Minister for Social Affairs in the European Parliament, Anna Diamantopoulou, published an “inter-service consultation… Continue reading NewsLine Column: Sex Bias In The Mass Media
RAJAR has decided not to introduce an electronic radio audience measurement system in the immediate future, despite claims from some in the industry that its current diary system is flawed (see TWG Research Claims Radio Listening Is Under-Represented).The decision follows fifteen months of extensive testing of two audio meters, the Arbitron Portable People Meter and… Continue reading RAJAR Says ‘No For Now’ To Electronic Measurement
Emap has expanded its radio portfolio on the Freeview platform with the launch of three new national digital stations.The Hits, Q and Magic will sit alongside Kiss, Kerrang! and Smash Hits, which launched on Freeview earlier this year (see Emap Rolls Out New Digital Radio Stations On Freeview). The new stations are a further example… Continue reading Emap Launches More New Digital Stations On Freeview
