According to the latest Ads That Make The News survey, a banned advertisement for Wrigley’s chewing gum, featuring a dog crawling out of a man’s mouth, grabbed more headlines than any other TV commercial.The ITC received 600 complaints, making it the most complained about ad ever and it received column inches in eleven national newspapers,… Continue reading Feature: Ads That Flout Guidelines Grab The Headlines
The BBC is claiming victory over commercial broadcasters, as research reveals that BBC One is the most watched news service during the war with Iraq.According to the BBC, 49.6 million people, 89% of the UK population, have tuned into its coverage since the start of the war. Some media commentators have attributed this to the… Continue reading 89% Of The UK Population Turn To BBC For Iraq News
BBC Magazines has launched a new magazine for boys aged four to seven, entitled Action Hero, which aims to bridge the gap between unisex pre-school magazines and older, more advanced titles.The launch of the new 32-page monthly magazine will be supported by a TV ad campaign which will run across the Cartoon Network, Fox Kids,… Continue reading BBC Eyes Boys Market With Action Launch
Granada Enterprises has secured web search engine, Ask Jeeves, as sponsor of the new dedicated website for I’m A Celebrity – Get Me Out Of Here 2.As part of the sponsorship deal, Ask Jeeves will receive high profile branding on every page within the site and relevant search functionality will be incorporated. Celebrities and gossip… Continue reading Granada Secures Asks Jeeves For Celebrity Sponsorship
The internet is starting to play a more prominent role in the marketing mix and this is backed up by figures released today by the Interactive Advertising Bureau which show that UK online advertising spend increased by 18.7% to almost £200 million in 2002.Also On MediaTel Insight Today…Reluctant Viewers Turn To Digital TV After Free… Continue reading MediaTel Insight: Online Ad Market Grows Up In 2002
The Wireless Group has reported a 74.8% reduction in operating losses, which were £2.3 million in 2002, down from £9.1 million a year earlier.In its year-end financial results released today, the radio group’s chairman, Kelvin MacKenzie, says that he is expecting to meet the break-even target “despite some of the worst markets the industry has… Continue reading Wireless Group Cuts Losses Despite Poor Markets
Carlton and Granada again took centre stage as the seemingly endless merger saga limps towards a conclusion. The Guardian reports the companies have dispatched senior non-executives to a series of meetings with city investors in an attempt to dampen concerns over the boardroom structure of the enlarged companies. Carlton and Granada stocks were seen up… Continue reading Sharewatch: Carlton And Granada In Charm Offensive
Channel 4’s director of programming, Tim Gardam, has called on the Department of Culture, Media and Sport (DCMS), to give the station a slice of the £2.5 billion the BBC makes from licence fee revenues.According to The Guardian, Gardam told the Royal Institute for British Architects that he was not arguing for the instant abolition… Continue reading Channel 4 Calls For Slice Of BBC Licence Fee
TalkSPORT has secured Sure Sensitive For Men deodorant to support its No Nonsense sports breakfast.The deal will promote Sure’s new range of deodorants on the station, with a special promotion inviting listeners to get in touch with the “sensitive side” of famous sports stars. Consumers will be given clues to identify a mystery male sports… Continue reading TalkSPORT Secures Sure For Breakfast Ad Deal
UK marketing budgets were on average revised downwards in the first quarter of this year, according to the latest edition of the IPA’s Bellwether Report, released this morning.The survey of UK marketers found that 18.2% planned to increase their budgets, 61.3% expected to leave them the same and 20.4% are revising them downwards. This leaves… Continue reading INSIGHTanalysis: Bellwether Sees Weakest Advertising Outlook Yet
