WPP was seen in focus, up 3.99% on news that fast food chain Burger King has chosen the Young and Rubican unit as its lead ad agency.Elsewhere, the AIM listed magazine publisher, I Feel Good, surged 29.4% after announcing it had received a possible takeover approach. IFG owns Viz and the A5 men’s lifestyle magazine… Continue reading Sharewatch: WPP Rises On Burger King Deal
The Marketing Society has appointed Hugh Burkitt, former chairman of Burkitt DDB, as its new chief executive.Burkitt replaces Claire Watson who has held the role of acting director general on a part time basis. He will be the society’s first full time chief executive, and reports to Chris Macleod, acting chairman of the society. Macleod… Continue reading Marketing Society Appoints Burkitt New Chief Executive
The IPA has confirmed its commitment to campaigning, with the introduction of the new Media Futures Group (MFG), which will take responsibility for addressing key issues facing media agencies.The Media Futures Group (MFG) is the new name for the Media Policy Group, which has been revamped in order to better reflect the new goals of… Continue reading IPA Gets Proactive With Launch Of New Group
According to the latest Ads That Make The News survey, a banned advertisement for Wrigley’s chewing gum, featuring a dog crawling out of a man’s mouth, grabbed more headlines than any other TV commercial.The ITC received 600 complaints, making it the most complained about ad ever and it received column inches in eleven national newspapers,… Continue reading Feature: Ads That Flout Guidelines Grab The Headlines
UK marketing budgets were on average revised downwards in the first quarter of this year, according to the latest edition of the IPA’s Bellwether Report, released this morning.The survey of UK marketers found that 18.2% planned to increase their budgets, 61.3% expected to leave them the same and 20.4% are revising them downwards. This leaves… Continue reading INSIGHTanalysis: Bellwether Sees Weakest Advertising Outlook Yet
US radio advertising revenue rose by 7% year on year in February 2003, according to figures from the country’s Radio Advertising Bureau (RAB). Local spend led the way with an 8% rise, whilst national dollars increased by 5%Also On MediaTel Insight Today…Global Set-Top Box Sales To Top $7m In 2005Worldwide growth of digital set-top boxes… Continue reading MediaTel Insight: US Radio Revenues Rise 7% In February
Mobile internet services attracted an average of 17.25 million page impressions per day during February, according to the latest figures from the Mobile Data Association (MDA) and the UK’s four GSM operators.The MDA calculates that a total of 483 page impressions were made on WAP phones during February.The figure reflects steady growth from January, when… Continue reading UK WAP Usage Figures Show Steady Growth In February
The number of subscribers to cable modem broadband internet services is set to increase three-fold from 2002 to the end of 2007, according to a new forecast from IMS Research.IMS says that the majority of growth in terms of gross subscriber numbers will come from North America. However, Asia and Europe will also begin to… Continue reading Cable Broadband Set For Massive Growth
The UK inflation rate fell to 3.1% in March, down from 3.2% in February, according to the latest figures from the Office Of National Statistics (ONS).However, the underlying rate, which excludes mortgage interest payments, remained unchanged at 3%, the highest level since May 1998. The continued upward pressure was attributed to the high costs of… Continue reading RPI Falls To 3.1% In March
IPC has announced a number of new appointments amongst its women’s titles including that of Glenda Marchant who will become the advertising director of the Women’s General Interest group.Marchant will be responsible for developing Woman and Home’s circulation growth and increasing revenues at Essentials and Family Circle. She has been acting advertising director of the… Continue reading IPC Shakes Up Management At Women’s Group
