Carlton and Granada again took centre stage as the seemingly endless merger saga limps towards a conclusion. The Guardian reports the companies have dispatched senior non-executives to a series of meetings with city investors in an attempt to dampen concerns over the boardroom structure of the enlarged companies. Carlton and Granada stocks were seen up… Continue reading Sharewatch: Carlton And Granada In Charm Offensive
Channel 4’s director of programming, Tim Gardam, has called on the Department of Culture, Media and Sport (DCMS), to give the station a slice of the £2.5 billion the BBC makes from licence fee revenues.According to The Guardian, Gardam told the Royal Institute for British Architects that he was not arguing for the instant abolition… Continue reading Channel 4 Calls For Slice Of BBC Licence Fee
TalkSPORT has secured Sure Sensitive For Men deodorant to support its No Nonsense sports breakfast.The deal will promote Sure’s new range of deodorants on the station, with a special promotion inviting listeners to get in touch with the “sensitive side” of famous sports stars. Consumers will be given clues to identify a mystery male sports… Continue reading TalkSPORT Secures Sure For Breakfast Ad Deal
The UK government is considering making changes to planning regulations that apply to satellite equipment and antennae in order to boost take-up of digital television and broadband internet across England.The Office of the Deputy Prime Minister has launched a consultation in which members of the public, industry figures, local government and special interest groups will… Continue reading Satellite Dish Regulations Come Under Scrutiny
The number of subscribers to cable modem broadband internet services is set to increase three-fold from 2002 to the end of 2007, according to a new forecast from IMS Research.Also On MediaTel Insight Today…Films And Video Downloaded By 5% Of Europeans, Finds ForresterFilms and videos are downloaded from the internet by 5% of online European… Continue reading MediaTel Insight: Cable Broadband Users To Triple By 2007
Only 1% of internet banner and pop-up ads fell short of the Advertising Standards Authority’s (ASA) codes of practise last year, according to new research from the watchdog.The ASA’s Internet Banner And Pop Up Advertisement Survey 2002, researched over 600 banner and pop up ads in paid-for space over a six month period. It shows… Continue reading ITC Censures Citroen For Scary Ad
Interactive television group, OMDtvi, has revealed its second ad campaign for Rimmel make-up saw a 27% improvement in the cost per response from the previous campaign.The campaign, which was launched in October last year, promoted Double Act foundation by offering free samples through an interactive ad. It followed Rimmel’s record breaking ad for Exagerrate Hydra… Continue reading OMDtvi Rimmel Campaign Delivers 27% Response Rate
The latest ABC figures for newspaper circulation brought mixed news to the sector, which experienced a 1.4% month on month decline despite the conflict in Iraq.The figures support the growing belief that consumers are turning to 24-hour news channels and the internet to get up-to-date coverage of major events at the expense of newspapers.The largest… Continue reading ABC National Newspaper Round-Up – March 2003 (Non-Subscribers)
Capital Radio has poached Emma Forbes from Chrysalis owned Heart FM to front the new weekend breakfast show on 95.8 Capital FM.The announcement follows a number of new initiatives at Capital, such as the shake up of Chris Tarrant’s breakfast programme and the appointment of Dannii Minogue to front a new dance show on the… Continue reading Capital Poaches Emma Forbes From Chrysalis
Media traders stood on the sidelines last week, with mixed results for stocks as analysts and market watchers assessed the economic and geopolitical consequences of the unfolding conflict in Iraq.The market’s movement over the past weeks reveals traders clearly see “value” in winning wars, with many analysts hoping for a short, sharp war to revitalise… Continue reading Sharewatch: Media Stocks Mixed As War Takes Centre Stage
