BSkyB is expected to add 137,000 digital satellite subscribers in the third quarter of its financial year, with steady growth momentum continuing, according to analysts at Merrill Lynch. The broker describes Sky as a ‘haven of growth’ in an otherwise uncertain media sector and remains positive on the satellite group’s outlook.However, Merrill says that the… Continue reading BSkyB Is ‘Haven Of Growth’ In Uncertain Media Sector
Fox Kids has secured a deal with Nintendo to launch an integrated pan-European advertising campaign to promote the latest Game Boy Advance computer game, The Legend Of Zelda: Link To The Past/Four Swords.The on-air and online cross-platform campaign will run until 16 April on Fox Kids platforms in six countries across Europe including the UK,… Continue reading Fox Kids Launches Pan-European Promotion For Nintendo
Kevin Beatty, managing director of Northcliffe Newspapers, will be the next chairman of the Newspaper Society’s marketing committee.His chairmanship will take effect from 1 July, when the current chairman, Jim Brown of Newsquest Media Group, steps down.The Marketing Committee is responsible for the Newspaper Society’s marketing and communications work in the advertising, newspaper sales, readership,… Continue reading Beatty To Chair Newspaper Society Marketing Committee
The latest ABC figures for newspaper circulation brought mixed news to the sector, which experienced a 1.4% month on month decline in circulation despite the conflict in Iraq.The figures support the growing belief that consumers are increasingly turning to 24-hour news channels and the internet to get up to date coverage on the crisis at… Continue reading ABC National Newspaper Round-Up – March 2003
The NRS figures for the last six months reflect a turbulent period for national newspaper consumption, although overall readership remained fairly static, rising 0.2% year on year.The unfolding crisis in Iraq continued to have a positive impact on the quality broadsheet market with one notable exception; prestige pink paper, The Financial Times saw readership fall… Continue reading NRS National Newspaper Round-Up – February 2003 (Non-Subscribers)
The latest ABC figures for newspaper circulation brought mixed news to the sector, which experienced a 1.4% month on month decline despite the conflict in Iraq.The figures support the growing belief that consumers are turning to 24-hour news channels and the internet to get up-to-date coverage of major events at the expense of newspapers.The largest… Continue reading ABC National Newspaper Round-Up – March 2003
Granada has secured Suzuki Motorcycles to support motorbike programming across its Men and Motors channel.The promotional campaign, which is to last almost three months, will include special commercials that will be integrated with the channel’s motorbike programming.The deal has been designed to coincide with an increase in the profile of motoring shows on the channel.… Continue reading Granada Secures Suzuki For Men & Motors Promotion
Future Games is to launch a high end games magazine aimed at twenty-something, gadget loving PlayStation 2 owners.The new magazine, entitled PSNext, will cover the evolving PlayStation market and has been dubbed the magazine for the “PlayStation 2.5” enthusiast. The specialist magazine will have a cover price of £4. The first two issues of the… Continue reading Future Publishing Launches PlayStation 2 Magazine
Total US magazine advertising revenue rose by 11.6% year on year in March, closing at $1.6 billion, according to the latest information from the Publishers Information Bureau. Ad pages for the month were up 9.1% from last year.Also On MediaTel Insight Today…Satellite Dish Regulations Come Under ScrutinyThe UK government is considering making changes to planning… Continue reading MediaTel Insight: March US Magazine Revenue Rises 12%
Virgin Radio is to launch an on-air and online campaign to promote the British leg of the Champ Car World Series, as part of its Access All Areas Initiative.The campaign begins with a week-long on-air competition on the Daryl Denham Drivetime Show, offering listeners the chance to win tickets to the London Champ Car Trophy… Continue reading Virgin To Promote Champ Car World Series
