The number of subscribers to cable modem broadband internet services is set to increase three-fold from 2002 to the end of 2007, according to a new forecast from IMS Research.Also On MediaTel Insight Today…Films And Video Downloaded By 5% Of Europeans, Finds ForresterFilms and videos are downloaded from the internet by 5% of online European… Continue reading MediaTel Insight: Cable Broadband Users To Triple By 2007
Only 1% of internet banner and pop-up ads fell short of the Advertising Standards Authority’s (ASA) codes of practise last year, according to new research from the watchdog.The ASA’s Internet Banner And Pop Up Advertisement Survey 2002, researched over 600 banner and pop up ads in paid-for space over a six month period. It shows… Continue reading ITC Censures Citroen For Scary Ad
Interactive television group, OMDtvi, has revealed its second ad campaign for Rimmel make-up saw a 27% improvement in the cost per response from the previous campaign.The campaign, which was launched in October last year, promoted Double Act foundation by offering free samples through an interactive ad. It followed Rimmel’s record breaking ad for Exagerrate Hydra… Continue reading OMDtvi Rimmel Campaign Delivers 27% Response Rate
The latest ABC figures for newspaper circulation brought mixed news to the sector, which experienced a 1.4% month on month decline despite the conflict in Iraq.The figures support the growing belief that consumers are turning to 24-hour news channels and the internet to get up-to-date coverage of major events at the expense of newspapers.The largest… Continue reading ABC National Newspaper Round-Up – March 2003 (Non-Subscribers)
Capital Radio has poached Emma Forbes from Chrysalis owned Heart FM to front the new weekend breakfast show on 95.8 Capital FM.The announcement follows a number of new initiatives at Capital, such as the shake up of Chris Tarrant’s breakfast programme and the appointment of Dannii Minogue to front a new dance show on the… Continue reading Capital Poaches Emma Forbes From Chrysalis
BSkyB is expected to add 137,000 digital satellite subscribers in the third quarter of its financial year, with steady growth momentum continuing, according to analysts at Merrill Lynch. The broker describes Sky as a ‘haven of growth’ in an otherwise uncertain media sector and remains positive on the satellite group’s outlook.However, Merrill says that the… Continue reading BSkyB Is ‘Haven Of Growth’ In Uncertain Media Sector
Kevin Beatty, managing director of Northcliffe Newspapers, will be the next chairman of the Newspaper Society’s marketing committee.His chairmanship will take effect from 1 July, when the current chairman, Jim Brown of Newsquest Media Group, steps down.The Marketing Committee is responsible for the Newspaper Society’s marketing and communications work in the advertising, newspaper sales, readership,… Continue reading Beatty To Chair Newspaper Society Marketing Committee
Trinity Mirror was seen in focus up 1.36% after it emerged that managing director of national newspapers, Mark Haysom, is leaving the company (see Trinity Mirror Loses Head Of National Newspapers). Analysts at JP Morgan claim that Haysom’s departure may reflect a change in the group’s national newspaper strategy.Elsewhere key media stocks were seen under… Continue reading Sharewatch: Trinity Mirror Rises Despite Analyst Concerns
Channel Five has secured Fosters as the sponsor of its new six-part series, Be A Grand Prix Driver.The deal will include sponsorship credits and branding on all the on-air trailers for the show, as well as off-air advertising in Emap’s men’s lifestyle magazine, FHM.FHM.com will also launch a specially branded Fosters channel featuring highlights from… Continue reading Five Secures Fosters To Sponsor Grand Prix Show
The BBC World Service has joined the RAJAR survey, following in the footsteps of national digital stations Kerrang!, Oneword and Smash Hits, which came on board in January.The BBC World Service, a global symbol of public broadcasting in the UK through its 70 years of broadcasting, is transmitted internationally in 43 different languages.Alan Booth, controller… Continue reading BBC World Service Joins RAJAR
