Brands believe they must continue to pour money into online publishing in order to maximise their return on investment, according to a report from the Newspaper Society.The report, entitled Investing Media Brand Equity Online, shows that the majority of publishers have invested up to 30% of their reputation in their online offerings over the last… Continue reading Online Publishers Believe They Must Up Investment
Smash Hits has secured Woolworths as the headline sponsor of the Smash Hits poll winners party in a £1 million deal.The sponsorship will run across all of the Smash Hits brand platforms, which include; Smash Hits TV, Smash Hits online and Smash Hits magazine. Woolworths will feature on the new Smash Hits chart show, which… Continue reading Emap Secures Sponsor For Poll Winners Party
The Commercial Radio Companies Association (CRCA) has confirmed that a new Network Chart Show will replace the widely syndicated Pepsi Chart from next January.The new Chart Show, which will continue to be produced by UBC, is to be broadcast by a large consortium of commercial radio stations, including those owned by Capital, GWR, Chrysalis Radio… Continue reading CRCA Welcomes New Network Chart Show
The Telegraph Group is bringing an end to the practice of bulk sampling and is reducing the number of oversees sales in a move that will see the circulation of the Daily Telegraph fall below 1 million for the first time in almost a decade.National newspapers use bulk sampling and oversees sales to supplement their… Continue reading Telegraph Group Puts An End To Bulk Sales
BBC Magazines has restructured its ad sales operation into four distinct groups, each led by a newly re-titled group advertising director.The move is intended to create a more streamlined management structure and the groups are designed to reflect the organisation of titles. They are: Key Customer; Interests; Radio Times & Top Gear; and Women, Youth… Continue reading BBC Magazines Restructures Ad Sales Operation
Chrysalis has appointed its operations director, Mark Flanagan, as managing director of the LBC and NewsDirect radio stations, which it acquired from GWR last month for £23.5 million (see Chrysalis Strengthens London Offering With LNR Acquisition).Flanagan, who was formerly responsible for the group’s Heart and Galaxy branded stations, will oversee the relaunch of LBC on… Continue reading Chrysalis Appoints New MD To Head LBC And News Direct
On the corporate newsfront, Carlton remained in focus, on news that chief executive, Gerry Murphy, is poised to take up the helm at DIY group Kingfisher, despite Carlton’s denials (see Carlton Denies Murphy Is Set To Leave). Media analysts have speculated Carlton is buying for time, in order to avoid leaving itself vulnerable to an… Continue reading Sharewatch
With Sainsbury’s about to start promoting its banking service to shoppers, Denise Turner of Media Planning Group asks whether, in this age of convenience, consumers will buy into brands that offer a range of products across a number of different markets.Last week one of the trade magazines carried a story about the new marketing strategy… Continue reading NewsLine Column: Cashing In On Convenience
IPC’s women’s monthly title, Now, is to relaunch this week at a special one-off price of 50p.The new-look magazine will get an improved glossier finish and the November issue will be supported by a four week TV ad campaign. There will also be a new 16-page supplement featuring the ‘best of the best’ of the… Continue reading IPC’s Now Relaunches With Half Price Issue
The media and advertising industries should not fall foul of recession-fuelled pessimism when considering the long-term revenue prospects for the sector, says the Advertising Association (AA) in a new set of growth forecasts.In its new Long Term Advertising Expenditure Forecast report, the AA claims that it is confident that ad expenditure will recover from the… Continue reading AA’s Long Term UK Ad Forecasts Warn Against Pessimism
