BBC Magazines has restructured its ad sales operation into four distinct groups, each led by a newly re-titled group advertising director.The move is intended to create a more streamlined management structure and the groups are designed to reflect the organisation of titles. They are: Key Customer; Interests; Radio Times & Top Gear; and Women, Youth… Continue reading BBC Magazines Restructures Ad Sales Operation
Chrysalis has appointed its operations director, Mark Flanagan, as managing director of the LBC and NewsDirect radio stations, which it acquired from GWR last month for £23.5 million (see Chrysalis Strengthens London Offering With LNR Acquisition).Flanagan, who was formerly responsible for the group’s Heart and Galaxy branded stations, will oversee the relaunch of LBC on… Continue reading Chrysalis Appoints New MD To Head LBC And News Direct
The ASA has upheld a complaint against a text message advert for a telecommunications company that stated: “You are a dick and I am going to kick your head in ya big useless donkey.”Recipients complained that the ad, which was intended to encourage mobile users to upgrade their phones, was irresponsible and offensive. The company… Continue reading ASA Censures Offensive Text Message Ad
Media stocks were seen under pressure on Tuesday as London equity markets followed Wall Street south, bearish sentiment was compounded by continuing concerns over the timing of any advertising recovery.Granada extended losses after further speculation that Carlton‘s chief executive, Gerry Murphy, is poised to take up the helm at DIY group Kingfisher. According to analysts,… Continue reading Sharewatch
Clear Channel’s UK billboard company, More O’Ferrall, is to be rebranded as Clear Channel as part of a £5 million upgrading programme aimed at positioning the company as the country’s leading force in outdoor advertising.The new name and livery, which was unveiled by Clear Channel Worldwide’s president and chief operating officer Mark Mays, will appear… Continue reading More O’Ferrall To Rebrand As Clear Channel
IPC’s women’s monthly title, Now, is to relaunch this week at a special one-off price of 50p.The new-look magazine will get an improved glossier finish and the November issue will be supported by a four week TV ad campaign. There will also be a new 16-page supplement featuring the ‘best of the best’ of the… Continue reading IPC’s Now Relaunches With Half Price Issue
The media and advertising industries should not fall foul of recession-fuelled pessimism when considering the long-term revenue prospects for the sector, says the Advertising Association (AA) in a new set of growth forecasts.In its new Long Term Advertising Expenditure Forecast report, the AA claims that it is confident that ad expenditure will recover from the… Continue reading AA’s Long Term UK Ad Forecasts Warn Against Pessimism
Mark Ellen, head of special projects and editorial training at Emap’s consumer division, is to leave the company after 16 years of service.Ellen will be joining former Emap editorial heavy-weight, David Hepworth; former IPC chairman, David Arculus and the former managing director of Emap Digital, Jerry Perkins, to found a publishing venture called Development Hell.The… Continue reading Emap Faces Fresh Blow As Ellen Quits
Mobile marketing group BWB has launched a new text messaging facility called dreamsms, to allow users to send unlimited text messages from their desk top PCs.The new platform for advertisers is a response to the increasing popularity of SMS marketing. It hopes to make mass-marketed text messaging more accessible to smaller companies.BWB’s managing director, Darryl… Continue reading BWB Marketing Launches Dream Text System
Carlton and Granada could re-open merger talks within the next few weeks following speculation that Carlton chief executive, Gerry Murphy, is leaving the company.According to a report in today’s Guardian, Granada chairman, Charles Allen, is expected to push for the consolidation of the two ITV companies if Murphy leaves to take the top job at… Continue reading Carlton And Granada Merger Talks Could Be Back On
