More than one million UK households now have a high-speed broadband internet connection, according to a report from communications regulator Oftel.The figures from telecoms operators show that the amount of broadband connections has doubled over the last six months, with the number of new connections now running at over 20,000 per week.Dave Edmonds, Oftel’s director… Continue reading Broadband Connections Break The One Million Mark
Audience viewing data for multichannel platforms has been broken down into regional figures for the first time, thanks to a new application from digital TV agency, Guerillascope.Using existing BARB data, the company has created a tool which analyses audience figures so that advertisers and media owners can identify the geographical location of people watching digital… Continue reading Guerillascope Lets Agencies Into Digital Homes
On the corporate newsfront, Carlton remained in focus, on news that chief executive, Gerry Murphy, is poised to take up the helm at DIY group Kingfisher, despite Carlton’s denials (see Carlton Denies Murphy Is Set To Leave). Media analysts have speculated Carlton is buying for time, in order to avoid leaving itself vulnerable to an… Continue reading Sharewatch
With Sainsbury’s about to start promoting its banking service to shoppers, Denise Turner of Media Planning Group asks whether, in this age of convenience, consumers will buy into brands that offer a range of products across a number of different markets.Last week one of the trade magazines carried a story about the new marketing strategy… Continue reading NewsLine Column: Cashing In On Convenience
IPC’s women’s monthly title, Now, is to relaunch this week at a special one-off price of 50p.The new-look magazine will get an improved glossier finish and the November issue will be supported by a four week TV ad campaign. There will also be a new 16-page supplement featuring the ‘best of the best’ of the… Continue reading IPC’s Now Relaunches With Half Price Issue
Search targeted marketing company, BTLookSmart, has announced a series of advertising deals with online real-estate companies Assertahome, Fish4homes, Smart Estates and Primelocation.com.The deals will see the sites employ BTLookSmart’s search targeted marketing services to attract people browsing online for properties to buy or rent. The service runs through MSN, BT Openworld, Tiscali, NTL Home, UK… Continue reading BTLookSmart Lands Estate Agent Deals
Mobile marketing group BWB has launched a new text messaging facility, called dreamsms, to allow users to send unlimited text messages from their desk top PCs.The new platform for advertisers is a response to the increasing popularity of SMS marketing. It hopes to make mass-marketed text messaging more accessible to smaller companies.BWB’s managing director, Darryl… Continue reading BWB Launches New Text System
Associated Newspapers’ Evening Standard is launching what it claims to be a revolutionary new SMS ad response mechanism.The paper will run a full-page ad on 8 October promoting the service and offering readers the chance to register their name, address and mobile number. These details will then be incorporated into a database allowing readers to… Continue reading Evening Standard Launches SMS Ad Response System
Carlton has denied reports that chief executive, Gerry Murphy, is set to leave the group and take a position at DIY group Kingfisher.A spokesperson for Carlton told NewsLine: “He is fully occupied with his position at Carlton and has not agreed to work with anyone else.”The speculation was first raised in The Sunday Telegraph in… Continue reading Carlton Denies Murphy Is Set To Leave
BSkyB is preparing to launch Sky One Mix, its first new digital entertainment channel for over a decade.The channel, which will be available to Sky Digital satellite subscribers, is expected to launch in the next few months, possibly as early as November. It will show a mixture of new programmes and repeats of the most… Continue reading BSkyB To Launch New Digital Entertainment Channel
