Week on week analysis of the media sector reflects another turbulent week of trading as corporate profit woes, weakness in the financial sector and geostrategic concerns continue to weigh.On the corporate newsfront, Carlton was seen in focus after news that chief executive, Gerry Murphy, is close to landing the top job at DIY group, Kingfisher.… Continue reading Sharewatch
The BBC is going ahead with the launch of its flagship digital terrestrial channel, UK History, despite complaints from commercial broadcasters.The channel, which is part of a joint venture with Flextech, is due to launch on the BBC’s Freeview platform later this month (see Freeview Digital Service Will Launch This Month). However, US competitor, The… Continue reading BBC Faces Backlash Over UK History Channel
Last Thursday night, at the illustrious Hippodrome nightclub in London’s Leicester Square, MediaTel joined forces with Virtue TV to enter the NABS/Virgin Radio Battle Of The Bands competition.Established funk-rock band, Trash Alley, were joined by their newest recruits, the Alley Cats. It was all very rock-and-roll with a dressing room overlooking Soho’s side streets complete… Continue reading MediaTel Group Vamps It Up For Battle Of The Bands
Search targeted marketing company, BTLookSmart, has announced a series of advertising deals with online real-estate companies Assertahome, Fish4homes, Smart Estates and Primelocation.com.The deals will see the sites employ BTLookSmart’s search targeted marketing services to attract people browsing online for properties to buy or rent. The service runs through MSN, BT Openworld, Tiscali, NTL Home, UK… Continue reading BTLookSmart Lands Estate Agent Deals
Mobile marketing group BWB has launched a new text messaging facility, called dreamsms, to allow users to send unlimited text messages from their desk top PCs.The new platform for advertisers is a response to the increasing popularity of SMS marketing. It hopes to make mass-marketed text messaging more accessible to smaller companies.BWB’s managing director, Darryl… Continue reading BWB Launches New Text System
GWR’s sales house Opus and Starcom Motive have secured Cointreau as the six-figure sponsor of Classic FM.The deal includes includes on-air sponsorship, sponsorship of the Classic FM Live Concert, a classicfm.com online promotion and CD sponsorship of Classic FM magazine.The on-air sponsorship will run from 9 October until January 2003 and around Fantasy Evening Concerts… Continue reading Opus Secures Cointreau Sponsorship Of Classic FM
UK consumer magazines’ share of total advertising spend is set to increase over the next 12 years according to the Long Term Advertising Expenditure Forecast from the Advertising Association, to be released this week.According to a report from the PPA, the AA figures predict that consumer mags’ share of adspend will rise from 6.1% last… Continue reading UK Consumer Mags To See Rising Share Of Adspend In Long-Term
Real Radio has announced it is to launch a £1 million ad campaign to promote its stations in Wales, Yorkshire and Scotland.The adverts, which will run on HTV, Yorkshire television and on Channel 4 in Scotland, will be customed for each region and will be supported by heavy-weight poster activity. The campaign has been designed… Continue reading Real Radio Launches Major TV Ad Campaign
BBC Magazines has secured a six figure advertising deal with Suzuki through its recently formed Key Customer Group.The deal, which runs throughout October, will include advertorials in Radio Times, Eve, Good Homes, Gardener’s World and Good Food magazine offering readers the chance to win a Mark Warner Holiday or one of 4,000 comedy DVDs from… Continue reading BBC Magazines Secures Six Figure Deal With Suzuki
