The UK’s national newspapers are to unite to form an organisation aiming to increase their sector’s share of advertising revenue. All the national newspaper groups with the exception of the Financial Times, which has so far declined to join, are to form and fund the Newspaper Marketing Agency to market advertising space in the national… Continue reading National Newspapers Unite To Promote Ad Space
The IAB is to make its library of research material and its content-rich email briefings available to non-members in an attempt to make its activities more transparent.The initiative, which is part of the IAB’s reinforced commitment to promoting advertising, marketing and e-commerce across all digital platforms (see NewsLine Column: The Web – Where Do I… Continue reading IAB Opens Resources To Non-Members
The IPA’s quarterly Bellwether report, published today, points to further signs of recovery in marketing spend with 25% of the 200 advertisers surveyed raising their current year marketing budgets during the second quarter of 2002.The report, which looks at advertisers’ new budget setting, current budget revisions and actual marketing spend, shows that total marketing spend… Continue reading IPA’s Bellwether Report Signals Tentative Recovery
Despite the efforts of “ambush” marketers, official sponsors seem to have won the audience awareness battle during the World Cup, new research shows.Carat asked 1,000 adults how many matches they viewed and which brands they most associated with the World Cup, therefore giving equal footing to both official and unofficial football associated brands. Coca-Cola was… Continue reading Ambush Marketers Did Not Steal World Cup
The UK’s first product launch via SMS has taken place for a new Bacardi product – Bacardi Limon. Drinks marketing agency Markari worked with mobile channel Nightfly to use SMS to promote the launch in the Glasgow area.The campaign sent a series of six text messages to over 6,000 consumers in the Glasgow area, beginning… Continue reading Bacardi Launch Is First Among SMS Campaigns
Future Publishing has appointed NMI Group to handle a £300,000 integrated advertising campaign to promote its Official PlayStation 2 magazine.The campaign, which represents Future’s largest single above-the-line spend to date, will run from August to December and will attempt to raise awareness of the magazine brand amongst PlayStation 2 gamers. Activity includes national press, TV… Continue reading Future To Promote Official PlayStation 2 Magazine
Channel 4 has announced that Chris Evans is to return to its schedules next year with two new entertainment strands. The shows will mark the former DJ’s first return to the channel where he made his name since TFI Friday finished in June 2000.Danielle Lux, Channel 4’s head of entertainment said: “We are delighted that… Continue reading Evans To Return To Channel 4 With New Shows
ITV advertising revenues for July and August are continuing to look strong, after a boost in spending received by the Network during the World Cup last month. With the recovery holding out for the foreseeable future, analysts at Merrill Lynch are upgrading their outlook for Carlton Communications and Granada.The broker is now forecasting that ITV… Continue reading Outlook Improves For ITV Advertising
The number of complaints relating to taste and decency issues on TV and radio has increased by 46% year on year from 4,920 in 2000/2001 to 7,138 in 2001/2002, according to the Broadcasting Standards Commission’s (BSC) annual report.The BSC says that much of this increase was due to large numbers of complaints about a few… Continue reading BSC Report Shows Rising Complaints
The aftershocks of WorldCom continued to affect media shares last week, with many seeing heavy week on week falls in value.One of a handful of exceptions was Cordiant, which finished Friday’s trading at 80˝p, up more than 10% compared to the previous week.At the other end of the scale, losses at advertising giant WPP represented… Continue reading Sharewatch
