Shopfront Media is to be the first ambient media owner to be aligned with the POSTAR audience measurement system. From this month, all 5,000 of Shopfront’s illuminated panels on shop fascias will be listed on the system, with the eventual aim being to have all adsites assigned with coverage and frequency scores to help integration… Continue reading First Ambient Owner To Be Listed On POSTAR
The Sunday Times is to relaunch its Style section in September, promoting the new look with a £2m marketing campaign.The new version of the supplement will have more pages- 68 as opposed to the current 48- and will be a larger, 21 x 30 cm, format. The paper quality will also be increased for both… Continue reading Sunday Times Plans September Relaunch For Style
MediaTel Group has confirmed four of the panel members for its fourth annual Media Question Time event, which will be held on 14 October in Westminster.The panel for this year’s event will include Jim Hytner, marketing and commercial director of ITV; Ray Snoddy, media editor of the Times; Rupert Gavin, chief executive of BBC Worldwide… Continue reading Panellists For Fourth Annual Media Question Time Confirmed
Emap is to run a multimedia promotion for the Ford Ka this summer, which will include the biggest ever radio promotion by a car client on Emap Performance.The deal forms part of Mindshare’s series of multi-channel communication initiatives with Ford and Ford’s second cross media promotion with Emap in the last 12 months. Activity will… Continue reading Emap Signs Multiplatform Ford Promotion Deal
GWR Group’s sales director, Wayne Lowery, is leaving to set up his own management and development and sales training company, drawing on 20 years of experience in the media sales industry.The company, Apex Performance Systems Europe, will begin trading on 15 July and will work in partnership with the existing Apex Performance Systems USA.Lowery commented:… Continue reading GWR Sales Director To Set Up Training Company
EMAP chairman, Adam Broadbent, today delivered a confident trading update to the company’s AGM, saying that trading expectations for the full year are achievable.The company has seen a resilient performance in its consumer magazine advertising levels, with good underlying growth. Circulation revenues are well above the same period last year, with Heat magazine performing particularly… Continue reading Broadbent Sounds Confident Note At EMAP
ITV2 has signed a deal with Fuji International productions and Wembley TV to screen the V2002 music festival. Coverage of the two day event, which takes place on 17 and 18 August, will be sponsored by Virgin Mobile, which is also sponsoring the festival itself.Daniela Neumann, ITV2’s head of programmes, said: “V2002 is one of… Continue reading ITV2 To Show Virgin-Sponsored Music Festival
UK press advertising revenues may be showing signs an upturn, albeit patchy, according to analysts at Merrill Lynch.At Trinity Mirror, struggling national revenues have begun to recover in May and June, turning positive after a 10.3% decline in the first five months of the year. The broker is forecasting a full-year national advertising decline of… Continue reading UK Press Advertising On The Up?
ASA research into serious offence in non-broadcast advertising has revealed that issues relating to children are most likely to provoke the public.The strongest taboo in advertising remains the portrayal of children in a sexualised manner, followed by the portrayal of women in sexually degrading situations and the use of images and words unsuitable for children’s… Continue reading Children Still Greatest Concern In Advertising
Media shares did not perform well in general yesterday. Granada sustained a 5.88% drop in value, falling 6˝p to £1.04, while advertising giant WPP lost 4.55% or 24˝p to end at £5.13˝.Falls were also seen at Reuters, which slipped 7p to £3.33 and Reed Elsevier, which ended down 13˝p at £5.50. One of the few… Continue reading Sharewatch
