The BBC is launching a new nation-wide advertising campaign to promote Radio 1’s summer of live music to its core youth audience.The month-long campaign, which begins tomorrow, will see Radio 1 DJs Pete Tong, Judge Jules and Tim Westwood appear in a series of TV and billboard ads depicting a “soundclash,” in which they try… Continue reading BBC Radio 1 Launches New Ad Campaign
Non-terrestrial sports TV channel Eurosport has announced that it achieved record-breaking ratings with its World Cup coverage, with 126 million tuning in during June across the 54 countries in which it broadcasts.The channel says that over 21 million viewers tuned in every day to watch dedicated programming including match analysis, interviews, statistics and behind the… Continue reading Eurosport Reports Success In World Cup
Megaposter has secured the rights to sell advertising on three major giant banner sites in London’s West End.The sites, which are the only giant banner opportunities currently available in the City of Westminster, are located in Piccadilly Circus, Shaftesbury Avenue and a new project on Charing Cross Road involving a 1,125 square metre banner.Megaposter is… Continue reading Megaposter Secures Rights To Giant West End Banners
Virgin Radio is to run a week long cross-media package to raise awareness of Scotland as a golfing destination. The campaign, which is to run from 15 to 19 July, will coincide with the world’s largest golf event, the Open Championship, which takes place in Muirfield on Scotland’s East Coast.VisitScotland, formerly the Scottish Tourist Board,… Continue reading Virgin Radio Tees Off Scotland Ad Campaign
ASA research into serious offence in non-broadcast advertising has revealed that issues relating to children are most likely to provoke the public.The strongest taboo in advertising remains the portrayal of children in a sexualised manner, followed by the portrayal of women in sexually degrading situations and the use of images and words unsuitable for children’s… Continue reading Children Still Greatest Concern In Advertising
Media shares did not perform well in general yesterday. Granada sustained a 5.88% drop in value, falling 6˝p to £1.04, while advertising giant WPP lost 4.55% or 24˝p to end at £5.13˝.Falls were also seen at Reuters, which slipped 7p to £3.33 and Reed Elsevier, which ended down 13˝p at £5.50. One of the few… Continue reading Sharewatch
It has been determined by the Radio Authority that the proposed acquisition of Jazz FM by Guardian Media Group (GMG)(see Jazz FM Agrees To £44.5m Takeover By GMG) could not be expected to operate against the public interest, subject to one condition.The positive determination was made subject to GMG agreeing to maintain a separate news… Continue reading Jazz FM Acquisition Passes Public Interest Test
MediaTel Group has confirmed four of the panel members for its fourth annual Media Question Time event, which will be held on 14 October in Westminster.The panel for this year’s event will include Jim Hytner, marketing and commercial director of ITV; Ray Snoddy, media editor of the Times; Rupert Gavin, chief executive of BBC Worldwide… Continue reading Panellists For Fourth Annual Media Question Time Confirmed
Emap is to run a multimedia promotion for the Ford Ka this summer, which will include the biggest ever radio promotion by a car client on Emap Performance.The deal forms part of Mindshare’s series of multi-channel communication initiatives with Ford and Ford’s second cross media promotion with Emap in the last 12 months. Activity will… Continue reading Emap Signs Multiplatform Ford Promotion Deal
GWR Group’s sales director, Wayne Lowery, is leaving to set up his own management and development and sales training company, drawing on 20 years of experience in the media sales industry.The company, Apex Performance Systems Europe, will begin trading on 15 July and will work in partnership with the existing Apex Performance Systems USA.Lowery commented:… Continue reading GWR Sales Director To Set Up Training Company
