The UK’s first product launch via SMS has taken place for a new Bacardi product – Bacardi Limon. Drinks marketing agency Markari worked with mobile channel Nightfly to use SMS to promote the launch in the Glasgow area.The campaign sent a series of six text messages to over 6,000 consumers in the Glasgow area, beginning… Continue reading Bacardi Launch Is First Among SMS Campaigns
Future Publishing has appointed NMI Group to handle a £300,000 integrated advertising campaign to promote its Official PlayStation 2 magazine.The campaign, which represents Future’s largest single above-the-line spend to date, will run from August to December and will attempt to raise awareness of the magazine brand amongst PlayStation 2 gamers. Activity includes national press, TV… Continue reading Future To Promote Official PlayStation 2 Magazine
Channel 4 has announced that Chris Evans is to return to its schedules next year with two new entertainment strands. The shows will mark the former DJ’s first return to the channel where he made his name since TFI Friday finished in June 2000.Danielle Lux, Channel 4’s head of entertainment said: “We are delighted that… Continue reading Evans To Return To Channel 4 With New Shows
ITV advertising revenues for July and August are continuing to look strong, after a boost in spending received by the Network during the World Cup last month. With the recovery holding out for the foreseeable future, analysts at Merrill Lynch are upgrading their outlook for Carlton Communications and Granada.The broker is now forecasting that ITV… Continue reading Outlook Improves For ITV Advertising
The number of complaints relating to taste and decency issues on TV and radio has increased by 46% year on year from 4,920 in 2000/2001 to 7,138 in 2001/2002, according to the Broadcasting Standards Commission’s (BSC) annual report.The BSC says that much of this increase was due to large numbers of complaints about a few… Continue reading BSC Report Shows Rising Complaints
Yesterday was a poor day for media companies, which suffered from the FTSE falling to a five year low. Wireless Group and BSkyB saw the most significant negative movement. The former fell 10.32% to close at 69˝p, while the latter, which recently secured a £95m TV rights deal with the Football League (see BSkyB Helps… Continue reading Sharewatch
MTV has appointed former ITV Digital marketer, James Scroggs, as its new UK marketing director, with a brief to develop the MTV brand as the barometer of youth culture.Scroggs, who joined the channel last week, is planning a review of MTV’s creative advertising account. He replaces David Pullan, who left earlier this year to join… Continue reading MTV Appoints Former ITV Digital Marketer
An under-strength BMRB side was soundly beaten by an MRG team in the first match in this season’s triangular cricket series.On a day when most things went alarmingly and surprisingly right, the MRG team even won the toss, and put BMRB in on an excellent wicket in bright sunshine in West London.In only the second… Continue reading Sharp All-Round Performance Puts MRG One Up
Shopfront Media is to be the first ambient media owner to be aligned with the POSTAR audience measurement system. From this month, all 5,000 of Shopfront’s illuminated panels on shop fascias will be listed on the system, with the eventual aim being to have all adsites assigned with coverage and frequency scores to help integration… Continue reading First Ambient Owner To Be Listed On POSTAR
The Sunday Times is to relaunch its Style section in September, promoting the new look with a £2m marketing campaign.The new version of the supplement will have more pages- 68 as opposed to the current 48- and will be a larger, 21 x 30 cm, format. The paper quality will also be increased for both… Continue reading Sunday Times Plans September Relaunch For Style
