news text news text news text news text Total Television Revenue – June 2002 Total Revenue June 01 June 02 % Change ITV1 128,210,000 142,760,000 11.3 C4 49,250,000 51,770,000 5.1 C5 15,820,000 17,730,000 12.1 GMTV 4,800,000 4,230,000 -11.9 Total Terrestrial (inc. GMTV) 198,080,000 216,490,000 9.3 Total Satellite 39,200,000 41,200,000 5.1 Source: Agency Estimates … Continue reading Headline
Viacom-Outdoor has secured a sponsorship deal with Vittel to launch a water sampling initiative addressing the problem of passengers overheating on the Tube.The deal, which was created by Viacom-Outdoor’s special projects team Impact, incorporates poster domination of Oxford Circus, bus L-sides and co-branding with London Underground across network-wide notice-board sites.As part of the initiative, bottles… Continue reading Viacom-Outdoor Wets Appetites With Sponsorship Deal
Despite the efforts of “ambush” marketers, official sponsors seem to have won the audience awareness battle during the World Cup, new research shows.Carat asked 1,000 adults how many matches they viewed and which brands they most associated with the World Cup, therefore giving equal footing to both official and unofficial football associated brands. Coca-Cola was… Continue reading Ambush Marketers Did Not Steal World Cup
Shopfront Media is to be the first ambient media owner to be aligned with the POSTAR audience measurement system. From this month, all 5,000 of Shopfront’s illuminated panels on shop fascias will be listed on the system, with the eventual aim being to have all adsites assigned with coverage and frequency scores to help integration… Continue reading First Ambient Owner To Be Listed On POSTAR
The Sunday Times is to relaunch its Style section in September, promoting the new look with a £2m marketing campaign.The new version of the supplement will have more pages- 68 as opposed to the current 48- and will be a larger, 21 x 30 cm, format. The paper quality will also be increased for both… Continue reading Sunday Times Plans September Relaunch For Style
The BBC is launching a new nation-wide advertising campaign to promote Radio 1’s summer of live music to its core youth audience.The month-long campaign, which begins tomorrow, will see Radio 1 DJs Pete Tong, Judge Jules and Tim Westwood appear in a series of TV and billboard ads depicting a “soundclash,” in which they try… Continue reading BBC Radio 1 Launches New Ad Campaign
Non-terrestrial sports TV channel Eurosport has announced that it achieved record-breaking ratings with its World Cup coverage, with 126 million tuning in during June across the 54 countries in which it broadcasts.The channel says that over 21 million viewers tuned in every day to watch dedicated programming including match analysis, interviews, statistics and behind the… Continue reading Eurosport Reports Success In World Cup
Megaposter has secured the rights to sell advertising on three major giant banner sites in London’s West End.The sites, which are the only giant banner opportunities currently available in the City of Westminster, are located in Piccadilly Circus, Shaftesbury Avenue and a new project on Charing Cross Road involving a 1,125 square metre banner.Megaposter is… Continue reading Megaposter Secures Rights To Giant West End Banners
Virgin Radio is to run a week long cross-media package to raise awareness of Scotland as a golfing destination. The campaign, which is to run from 15 to 19 July, will coincide with the world’s largest golf event, the Open Championship, which takes place in Muirfield on Scotland’s East Coast.VisitScotland, formerly the Scottish Tourist Board,… Continue reading Virgin Radio Tees Off Scotland Ad Campaign
Yesterday was a poor day for media companies, which suffered from the FTSE falling to a five year low. Wireless Group and BSkyB saw the most significant negative movement. The former fell 10.32% to close at 69˝p, while the latter, which recently secured a £95m TV rights deal with the Football League (see BSkyB Helps… Continue reading Sharewatch
