Granada Enterprises has secured Muller Dairy as the sponsor of a new series of Blind Date on ITV1 this autumn, in a deal worth around £2m.The deal, which is intended to promote Muller’s yoghurt and drinks brands, includes full broadcast sponsorship of the Saturday evening prime-time show on ITV1, as well as additional coverage on… Continue reading Granada Sets Muller Up With Blind Date
Despite their differing methodology, a comparison of website audience measurement systems ABCe and Hitwise has revealed that their data correlates.Simon Chamberlain, general manager of Hitwise UK, said: “The results have been a compelling and consistent validation of the Hitwise methodology and sampling, with an almost exact correlation on both visits and pages between our data… Continue reading Web Measurement Comparison Finds Correlation
UKbetting is to step up the promotion of Sportinglife.com and Sportal.com to advertisers with the creation of a specialised sponsorship management position.Former MyViewPoint sales director, Leonie Howard-Philips, has been recruited to fill the new post and will be responsible for expanding the reach and brand of both sites, as well as promoting their advertising potential… Continue reading UKbetting Expands Sales Team With New Position
RTL Group, which owns Channel 5, says it can see the first shoots of recovery in the UK advertising market. The pan-European broadcaster says that full-year results are in line with analysts’ expectations.RTL says that although advertising conditions in Germany and France remain unfavourable, there are ‘tentative’ signs of a revival in the UK and… Continue reading RTL Detects ‘Tentative’ Signs Of Recovery
AOL Time Warner has been rocked by the resignation of one of its most senior executives as the sense of crisis deepens at the world’s largest media company.The chief operating officer, Robert Pittman has stepped down as head of AOL’s internet arm, a position he only took up in April. The advertising recession hit the… Continue reading COO Quits AOL Time Warner
The World Cup 2002 attracted global TV audiences “way beyond expectations” with 68% of the world’s population watching the tournament across 44 countries, according to research carried out by Initiative Media.The research shows that 20.4% of the world’s population, or around 217 million people, watched this year’s World Cup final on TVs in their homes,… Continue reading World Cup 2002 Exceeds Expectations With Global Viewings
Yesterday proved to be a more positive day for media companies after what was a disappointing start to the week (see Sharewatch). BSkyB was among the best media performers in yesterday’s market, with shares rising 4.32% to close at £5,68. Chrysalis also saw some positive movement with stock improving 2.24% to finish at £1.72, an… Continue reading Sharewatch
Tess Macleod-Smith is to take on the role of publishing director for Natmag’s Luxury Publishing Group. She will replace president Terry Mansfield, who has been covering maternity leave for Liz Kershaw. Kershaw has since returned to a newly created role of executive group publisher of Good Housekeeping and Country Living.MacLeod-Smith formerly commercial director for the… Continue reading New Publishing Director For Natmags Luxury Group
NTL has appointed former managing director of NTL Australia, Tom Bennie, to head up its broadcast business in the UK.As UK managing director of NTL Broadcast, Bennie will report to the division’s chairman Peter Douglas. He will be responsible for media and wireless solutions, operations and development projects and will also oversee the provision of… Continue reading NTL Selects New MD for UK Broadcasting Business
Oftel has ordered BT to cut the wholesale price of the unmetered internet access package that it sells to telecoms operators.Following a review of the volume of unmetered traffic over BT’s network since the launch its wholesale internet access service two years ago, the communications regulator has concluded that BT must reduce its prices by… Continue reading Oftel Orders BT To Cut Price Of Wholesale Internet Access
