The BBC is to step up pressure on its commercial rivals by increasing its programming budget by £180m over the next year, the corporation’s annual report has revealed.The report, published today, shows that the BBC spent an extra £270m on programming during 2001, with BBC1 overtaking ITV in the annual ratings (see BBC Claims Ratings… Continue reading BBC To Increase Programming Investment
Attic Futura has poached Sue Asbury from Natmags, where she was PR manager for the Young Women’s group, replacing Lorraine Pearson, who left earlier this year, as PR manager for the Attic Futura portfolio.Attic Futura managing director Vivien Cotterill, to whom Asbury will report, said: “The youth magazine market is currently more competitive than ever… Continue reading Attic Futura Poaches Natmags PR
Culture Secretary, Tessa Jowell, has defended the Government’s decision to allow non-European companies to invest in the UK media sector, announcing that “Britain is open for businesses.”Speaking at the Westminster Media Forum earlier today, Jowell said that the proposal to abolish the rules preventing the non-European ownership of some British broadcasting assets (see She said… Continue reading Jowell Declares Britain Is Open For Business
The Lord Chancellor has given his backing to a Newspaper Society initiative to promote openness from public authorities ahead of the Freedom of Information Act 2000, which comes into force over the next two and a half years.Regional newspaper editors are writing to public authorities across the country to encourage them to work together. Public… Continue reading Local Press To Encourage Public “Right To Know”
Recent research may suggest that official sponsors won out over “ambush” marketers in terms of public association during the World Cup (see Ambush Marketers Did Not Steal World Cup), but in terms of newspaper coverage it was an “unofficial” ad campaign for Nike that won after all.Propeller Communications’ Ads That Make News Survey for the… Continue reading Nike Comes Out On Top Among Ads That Make News
Pressure on the UK’s already battered stock market increased yesterday with the FTSE 100 index falling to its lowest level for five and a half years. Unsurprisingly it was a poor day for media companies, with just three seeing share prices improve.The most significant losses in yesterday’s media market were experienced by Daily Mail and… Continue reading Sharewatch
The World Cup was heralded as a triumph for the internet with many websites recording their highest ever traffic figures. However, not everyone was in a position to take advantage of the festival of football. Simon Ward of MediaTel Insight sorts the winners from the losers.With the majority of sports fans suffering withdrawal symptoms in… Continue reading NewsLine Column: Survival Of The Fittest
The UK’s national newspapers are to unite to form an organisation aiming to increase their sector’s share of advertising revenue. All the national newspaper groups with the exception of the Financial Times, which has so far declined to join, are to form and fund the Newspaper Marketing Agency to market advertising space in the national… Continue reading National Newspapers Unite To Promote Ad Space
The IAB is to make its library of research material and its content-rich email briefings available to non-members in an attempt to make its activities more transparent.The initiative, which is part of the IAB’s reinforced commitment to promoting advertising, marketing and e-commerce across all digital platforms (see NewsLine Column: The Web – Where Do I… Continue reading IAB Opens Resources To Non-Members
The IPA’s quarterly Bellwether report, published today, points to further signs of recovery in marketing spend with 25% of the 200 advertisers surveyed raising their current year marketing budgets during the second quarter of 2002.The report, which looks at advertisers’ new budget setting, current budget revisions and actual marketing spend, shows that total marketing spend… Continue reading IPA’s Bellwether Report Signals Tentative Recovery
