The confidence of marketers may be gradually returning in the UK, with more marketing budgets being revised upwards during Q2 than in any quarter since Q1 2000. This is one of the findings of the latest edition of the Bellwether Report published by the Institute of Practitioners in Advertising (IPA). However, the survey also finds… Continue reading Feature: Bellwether May Show Slowly Returning Confidence
Capital Radio has appointed former BBC Radio Two marketer, Kelsey Offord, as head of strategic radio for Capital FM Network.Offord, who took up the position earlier this month, will report to Capital FM’s managing director Andrea Vidler and will be responsible for all above-the-line activity for Capital stations.According to RAJAR data for the three months… Continue reading Capital Appoints New Head Of Strategic Radio
The BBC is to step up pressure on its commercial rivals by increasing its programming budget by £180m over the next year, the corporation’s annual report has revealed.The report, published today, shows that the BBC spent an extra £270m on programming during 2001, with BBC1 overtaking ITV in the annual ratings (see BBC Claims Ratings… Continue reading BBC To Increase Programming Investment
Analysis of TV revenue figures for May show that year on year, revenue across all the terrestrial channels showed signs of recovery,. The exception to the rule was GMTV, which saw a fall in its revenues. The best increase in percentage terms was at Channel 5, while both Channel 4 and ITV1 saw revenues increase… Continue reading TV Market Round-Up – May 2002
Natmag has announced the appointment of Francesca Lewis as PR manager for the newly created publishing group consisting of Country Living and Good Housekeeping. Lewis is currently PR manager for Good Housekeeping and will expand her role to include Country Living with immediate effect.Lewis, who joined Natmag last year, will be responsible for maintaining the… Continue reading Extended Role For Good Housekeeping PR
Emap’s rock music magazine Kerrang! has launched as a radio station in Birmingham and will transmit on a special restricted service licence throughout July and August.The station, which launched last weekend, will broadcast classic and contemporary rock from the grounds of Birmingham City Football Club and will feature regular programmes such as Kerrang Klassics, Kerrang… Continue reading Emap’s Kerrang! Rocks The Airwaves
The latest figures on national newspaper circulation, released by ABC, show that overall the market did not see a great change in the number of copies sold, showing that the timing of World Cup matches in June did not work in newspapers’ favours. More titles lost ground than gained it during June compared to May.The… Continue reading ABC National Newspaper Round-Up – June 2002
The underlying level of inflation has fallen to its lowest level since records began, according to the Office Of National Statistics (ONS). The latest figures from the ONS show that the underlying rate of inflation dropped to 1.5% in June, down from 1.8% last month.The drop is thought to reflect lower prices for petrol, clothing,… Continue reading UK Inflation Falls To Record Low In June
Pressure on the UK’s already battered stock market increased yesterday with the FTSE 100 index falling to its lowest level for five and a half years. Unsurprisingly it was a poor day for media companies, with just three seeing share prices improve.The most significant losses in yesterday’s media market were experienced by Daily Mail and… Continue reading Sharewatch
The World Cup was heralded as a triumph for the internet with many websites recording their highest ever traffic figures. However, not everyone was in a position to take advantage of the festival of football. Simon Ward of MediaTel Insight sorts the winners from the losers.With the majority of sports fans suffering withdrawal symptoms in… Continue reading NewsLine Column: Survival Of The Fittest
