Oftel has ordered BT to cut the wholesale price of the unmetered internet access package that it sells to telecoms operators.Following a review of the volume of unmetered traffic over BT’s network since the launch its wholesale internet access service two years ago, the communications regulator has concluded that BT must reduce its prices by… Continue reading Oftel Orders BT To Cut Price Of Wholesale Internet Access
UK advertising will grow by 2.3% in the second quarter of this year, dropping to 2.1% in Q3 and rising to 4.6% in Q4, according to the latest, revised forecasts from the Advertising Association.The new forecasts are more positive than the previous set, published in March, which had predicted a 0.5% increase in Q2, followed… Continue reading AA Revises Forecasts Up In Light Of Improving Climate
Lycos UK has appointed mobile media company Enpocket to handle its mobile marketing and wireless media activity.The deal will see Enpocket run permission-based targeting of Lycos’ 1.2 million-strong mobile user base and will present marketers with the opportunity to launch pan-European wireless campaigns across the Lycos Europe network.Commercial head of Lycos UK, Juliette Sherwood, said:… Continue reading Lycos Awards Mobile Marketing Account To Enpocket
The RAB has launched an initiative to encourage radio listeners to vote for their favourite radio ads online.The Listener’s Radio Choice campaign is part of a move to generate evidence into which specific radio ads are regarded as the most entertaining. Accessible through the websites of various radio stations, listeners will be presented with an… Continue reading Listeners To Vote For Their Favourite Radio Ads Online
The Government’s recently published draft Communications Bill does not do enough to ensure the survival of a healthy commercial broadcasting sector, according to ITV’s director of channels, David Liddiment.Speaking at the Westminster Media Forum yesterday, Liddiment criticised the Government’s decision to leave the BBC partially outside the remit of new super-regulator Ofcom, saying that the… Continue reading Liddiment Criticises Draft Communications Bill
IPC has announced a range of new appointments across its magazine portfolio, including new editors for interiors titles 25 Beautiful Homes and Ideal Home.At IPC Connect, Niall Clarkson has been appointed publisher for weekly title Chat. The appointment follows a recent restructure of the Connect publishing team (see IPC Connect Restructures Publishing Team). Clarkson returns… Continue reading New Appointments Across IPC Magazine Portfolio
The ASA has rejected complaints against a text message ad for O2’s chat and dating service despite claims that it encouraged young people to engage in phone conversations with strangers.The advertisers denied the claims and argued that a number of controls had been put in place to prevent the text chat room service from being… Continue reading ASA Clears O2 Text Message Ad
Turbulence continued on both US and UK stock markets yesterday and media shares were caught in a downward spin.Among the worst hit was radio group Chrysalis which dropped more than 10% of its share price by the end of the day’s trading. RTL dropped 12.5% and Telewest 11.1%.There were few exceptions to the negative trend,… Continue reading Sharewatch
The confidence of marketers may be gradually returning in the UK, with more marketing budgets being revised upwards during Q2 than in any quarter since Q1 2000. This is one of the findings of the latest edition of the Bellwether Report published by the Institute of Practitioners in Advertising (IPA). However, the survey also finds… Continue reading Feature: Bellwether May Show Slowly Returning Confidence
Capital Radio has appointed former BBC Radio Two marketer, Kelsey Offord, as head of strategic radio for Capital FM Network.Offord, who took up the position earlier this month, will report to Capital FM’s managing director Andrea Vidler and will be responsible for all above-the-line activity for Capital stations.According to RAJAR data for the three months… Continue reading Capital Appoints New Head Of Strategic Radio
