The RAB has launched an initiative to encourage radio listeners to vote for their favourite radio ads online.The Listener’s Radio Choice campaign is part of a move to generate evidence into which specific radio ads are regarded as the most entertaining. Accessible through the websites of various radio stations, listeners will be presented with an… Continue reading Listeners To Vote For Their Favourite Radio Ads Online
The Government’s recently published draft Communications Bill does not do enough to ensure the survival of a healthy commercial broadcasting sector, according to ITV’s director of channels, David Liddiment.Speaking at the Westminster Media Forum yesterday, Liddiment criticised the Government’s decision to leave the BBC partially outside the remit of new super-regulator Ofcom, saying that the… Continue reading Liddiment Criticises Draft Communications Bill
IPC has announced a range of new appointments across its magazine portfolio, including new editors for interiors titles 25 Beautiful Homes and Ideal Home.At IPC Connect, Niall Clarkson has been appointed publisher for weekly title Chat. The appointment follows a recent restructure of the Connect publishing team (see IPC Connect Restructures Publishing Team). Clarkson returns… Continue reading New Appointments Across IPC Magazine Portfolio
Yesterday proved to be a more positive day for media companies after what was a disappointing start to the week (see Sharewatch). BSkyB was among the best media performers in yesterday’s market, with shares rising 4.32% to close at £5,68. Chrysalis also saw some positive movement with stock improving 2.24% to finish at £1.72, an… Continue reading Sharewatch
The ASA has rejected complaints against a text message ad for O2’s chat and dating service despite claims that it encouraged young people to engage in phone conversations with strangers.The advertisers denied the claims and argued that a number of controls had been put in place to prevent the text chat room service from being… Continue reading ASA Clears O2 Text Message Ad
Turbulence continued on both US and UK stock markets yesterday and media shares were caught in a downward spin.Among the worst hit was radio group Chrysalis which dropped more than 10% of its share price by the end of the day’s trading. RTL dropped 12.5% and Telewest 11.1%.There were few exceptions to the negative trend,… Continue reading Sharewatch
The confidence of marketers may be gradually returning in the UK, with more marketing budgets being revised upwards during Q2 than in any quarter since Q1 2000. This is one of the findings of the latest edition of the Bellwether Report published by the Institute of Practitioners in Advertising (IPA). However, the survey also finds… Continue reading Feature: Bellwether May Show Slowly Returning Confidence
Capital Radio has appointed former BBC Radio Two marketer, Kelsey Offord, as head of strategic radio for Capital FM Network.Offord, who took up the position earlier this month, will report to Capital FM’s managing director Andrea Vidler and will be responsible for all above-the-line activity for Capital stations.According to RAJAR data for the three months… Continue reading Capital Appoints New Head Of Strategic Radio
The BBC is to step up pressure on its commercial rivals by increasing its programming budget by £180m over the next year, the corporation’s annual report has revealed.The report, published today, shows that the BBC spent an extra £270m on programming during 2001, with BBC1 overtaking ITV in the annual ratings (see BBC Claims Ratings… Continue reading BBC To Increase Programming Investment
Attic Futura has poached Sue Asbury from Natmags, where she was PR manager for the Young Women’s group, replacing Lorraine Pearson, who left earlier this year, as PR manager for the Attic Futura portfolio.Attic Futura managing director Vivien Cotterill, to whom Asbury will report, said: “The youth magazine market is currently more competitive than ever… Continue reading Attic Futura Poaches Natmags PR
