Oftel has ordered BT to cut the wholesale price of the unmetered internet access package that it sells to telecoms operators.Following a review of the volume of unmetered traffic over BT’s network since the launch its wholesale internet access service two years ago, the communications regulator has concluded that BT must reduce its prices by… Continue reading Oftel Orders BT To Cut Price Of Wholesale Internet Access
UK advertising will grow by 2.3% in the second quarter of this year, dropping to 2.1% in Q3 and rising to 4.6% in Q4, according to the latest, revised forecasts from the Advertising Association.The new forecasts are more positive than the previous set, published in March, which had predicted a 0.5% increase in Q2, followed… Continue reading AA Revises Forecasts Up In Light Of Improving Climate
Lycos UK has appointed mobile media company Enpocket to handle its mobile marketing and wireless media activity.The deal will see Enpocket run permission-based targeting of Lycos’ 1.2 million-strong mobile user base and will present marketers with the opportunity to launch pan-European wireless campaigns across the Lycos Europe network.Commercial head of Lycos UK, Juliette Sherwood, said:… Continue reading Lycos Awards Mobile Marketing Account To Enpocket
The RAB has launched an initiative to encourage radio listeners to vote for their favourite radio ads online.The Listener’s Radio Choice campaign is part of a move to generate evidence into which specific radio ads are regarded as the most entertaining. Accessible through the websites of various radio stations, listeners will be presented with an… Continue reading Listeners To Vote For Their Favourite Radio Ads Online
Attic Futura has poached Sue Asbury from Natmags, where she was PR manager for the Young Women’s group, replacing Lorraine Pearson, who left earlier this year, as PR manager for the Attic Futura portfolio.Attic Futura managing director Vivien Cotterill, to whom Asbury will report, said: “The youth magazine market is currently more competitive than ever… Continue reading Attic Futura Poaches Natmags PR
Culture Secretary, Tessa Jowell, has defended the Government’s decision to allow non-European companies to invest in the UK media sector, announcing that “Britain is open for businesses.”Speaking at the Westminster Media Forum earlier today, Jowell said that the proposal to abolish the rules preventing the non-European ownership of some British broadcasting assets (see She said… Continue reading Jowell Declares Britain Is Open For Business
The Lord Chancellor has given his backing to a Newspaper Society initiative to promote openness from public authorities ahead of the Freedom of Information Act 2000, which comes into force over the next two and a half years.Regional newspaper editors are writing to public authorities across the country to encourage them to work together. Public… Continue reading Local Press To Encourage Public “Right To Know”
Recent research may suggest that official sponsors won out over “ambush” marketers in terms of public association during the World Cup (see Ambush Marketers Did Not Steal World Cup), but in terms of newspaper coverage it was an “unofficial” ad campaign for Nike that won after all.Propeller Communications’ Ads That Make News Survey for the… Continue reading Nike Comes Out On Top Among Ads That Make News
The ASA has rejected complaints against a text message ad for O2’s chat and dating service despite claims that it encouraged young people to engage in phone conversations with strangers.The advertisers denied the claims and argued that a number of controls had been put in place to prevent the text chat room service from being… Continue reading ASA Clears O2 Text Message Ad
Turbulence continued on both US and UK stock markets yesterday and media shares were caught in a downward spin.Among the worst hit was radio group Chrysalis which dropped more than 10% of its share price by the end of the day’s trading. RTL dropped 12.5% and Telewest 11.1%.There were few exceptions to the negative trend,… Continue reading Sharewatch
