Comcast Advertising VP Virginie Dremeaux speaks with Warner Bros Discovery’s Estelle Zeitoun and Canal+ Brand Solution’s Fabrice Mollier at Cannes about their services’ recent rebrands and how they’re driving innovations for advertisers.

Marketers have become “confused, misled, and misguided” by overly precise data and models that often overlook crucial margins of error and statistical relevance Ross Sergeant, global head of media at Allwyn, told The Media Leader in Cannes.

Engagement is the key focus for Disney as it touts “customer choice” over a focus on a specific subscriber tier.

The analyst spoke to The Media Leader in Cannes about whether the industry has got better at marketing.

Gracenote’s new Contextual Advertising Report found using enriched programme information in bidstreams has positive outcomes for buyers and sellers.

Watch: Rebecca Dibb-Simkin also discussed why marketing is central to the energy company.

Watch: As radio’s stronghold in the car is challenged, content creators must understand what will resonate best with this audience.

Watch: The company’s digital experience intelligence sales VP spoke to The Media Leader about how CTV companies can overcome inefficient structures to better understand the ‘why’ to improve their business.

Watch: LG Ad Solutions’ publisher and platform VP Ryan Afshar also shared his thoughts on the future of the channel.

The native home-screen ad format on smart TVs is moving beyond its initial advertiser base of media and entertainment companies to “general market” brands, according to two executives who should know.