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Why 2025 is a ‘transformative moment’ for CTV

Why 2025 is a ‘transformative moment’ for CTV

30 Apr 2025 | The Media Leader Staff

Watch: LG Ad Solutions’ publisher and platform VP Ryan Afshar also shared his thoughts on the future of the channel.

Smart TV home-screen ads will become mainstream CTV buy, say LG and Magnite
Smart TV home-screen ads will become mainstream CTV buy, say LG and Magnite
24 Apr 2025 | John Moulding
Expanded programmatic capabilities at Sky Media ‘will democratise live sport’
Expanded programmatic capabilities at Sky Media ‘will democratise live sport’
14 Apr 2025 | John Moulding
Direct Line Group on using TV as a full-funnel medium
Direct Line Group on using TV as a full-funnel medium
03 Apr 2025 | John Moulding
Interactivity is the missing part of CTV ecosystem
Interactivity is the missing part of CTV ecosystem
31 Mar 2025 | The Media Leader Staff
All you need to know about Austria’s broadcast TV world first
All you need to know about Austria’s broadcast TV world first
27 Mar 2025 | John Moulding

How pay-TV can keep viewers on their platform, away from YouTube

26 Mar 2025 | John Moulding

Watch: Media Distillery CEO Roland Sars on content discovery and winning attention from YouTube.

Virgin Media O2 exec: Pay TV isn’t dead – it’s adapting

12 Mar 2025 | The Media Leader Staff

David Bouchier sat down with senior reporter Jack Benjamin to discuss how the pay TV operator is innovating to integrate FAST channels, sit at the intersection between sport and SVOD, and move beyond video.

‘An interesting time for the market’: Google adtech partners share top priorities

10 Mar 2025 | The Media Leader Staff

Samba TV and Simplestream spoke to The Media Leader about their work to support broadcasters’ digital transformation.

Make TV buying process transparent and standardised, tvbeat founder urges

14 Feb 2025 | Maria Iu

Agencies need to be able to buy easily and know exactly what they’re buying, Robert Farazin added.

In-scene advertising: Why brands should take notice

10 Feb 2025 | The Media Leader Staff

Watch: Ryff global sales chief Shirley Hughes explains how advertisers can benefit from appearing in a brand-safe, contextually relevant environment.

Panels remain crucial to measurement debate, Viaplay executive stresses

06 Feb 2025 | Maria Iu

Watch: David Rasmusson also discussed challenges for cross-media measurement and what the Nordics TV market looks like.

Neurodiverse action group launches after Future 100 manifesto

22 Oct 2024 | The Media Leader Staff

One of The Media Leader’s inaugural Future 100 manifestos — to improve working conditions for neurodivergent people in media and advertising — has been developed into an industry initiative.

Brixton Finishing School founder: Hire for potential, not for type

16 Aug 2024 | Maria Iu

Watch: Ally Owen believes the industry still has a “narrow field of vision” when it comes to recruiting talent.

AMA: Ask media experts anything!

15 Aug 2024 | The Media Leader Staff

Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.

Watch: How tech companies keep their most talented people

18 Jul 2024 | Ella Sagar

Charles Parkinson, co-host of the How I Became podcast, tells The Media Leader why media companies and agencies need to invest in training and development to ensure their talent has a proper career path.

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