Watch: LG Ad Solutions’ publisher and platform VP Ryan Afshar also shared his thoughts on the future of the channel.

The native home-screen ad format on smart TVs is moving beyond its initial advertiser base of media and entertainment companies to “general market” brands, according to two executives who should know.

Live sport from Sky Media can be accessed via a private marketplace for the first time as part of a wider ramp-up in programmatic capabilities in a landmark development in collaboration with The Trade Desk.

Watch: Sam Taylor explains how he and his team are pushing the envelope with data-driven AV marketing.

Broadpeak’s business development VP discusses how it can help attract a larger pool of advertisers that currently spend with platforms such as YouTube and Meta.

Watch: ProSiebenSat.1 Puls 4 co-CEO Thomas Gruber discusses a groundbreaking innovation in audience measurement and broadcast planning.

Watch: Media Distillery CEO Roland Sars on content discovery and winning attention from YouTube.

David Bouchier sat down with senior reporter Jack Benjamin to discuss how the pay TV operator is innovating to integrate FAST channels, sit at the intersection between sport and SVOD, and move beyond video.

Samba TV and Simplestream spoke to The Media Leader about their work to support broadcasters’ digital transformation.

Agencies need to be able to buy easily and know exactly what they’re buying, Robert Farazin added.