Thomas Bremond, SVP and chief revenue officer at Comcast’s FreeWheel, talks to The Media Leader about why TV now has “all the tools” to succeed with technology and how the important issue of sustainability is being addressed.
22 Oct 2024 | The Media Leader Staff
One of The Media Leader’s inaugural Future 100 manifestos — to improve working conditions for neurodivergent people in media and advertising — has been developed into an industry initiative.
Patrick Affleck, UK CEO of Havas Media Network, talks to The Media Leader about key leadership skills, the importance of sustainability in media, and why positivity is returning to advertising in the second half of 2024.
Rob Edwards, Arla Foods’ head of media and digital, tells The Media Leader why the advent of retail media provides a “lifeline” to full-funnel advertising measurement for media buyers.
Watch: Dominic Williams, chief revenue officer at MailOnline’s sales house Mail Metro Media, explains why the publisher has built a new team for podcasts and video.
Lydia Amoah, CEO and founder of cultural change agency Backlight, believes the industry needs to increase cultural, society and political awareness in the current climate.
| Maria Iu
The work utilises large-format screens at Bond Street station, with media by EssenceMediacom.
Watch: Two of the UK’s best-known journalists make the case for why journalism matters on the eve of the 2024 general election. (Partner content)
Watch: Ian Whittaker, the media and tech analyst, tells The Media Leader what to expect if Labour wins the UK general election.
The senior telecoms, media and tech analyst tells The Media Leader what the UK advertising and media industry should expect if Starmer takes the top job.
Stéphane Coruble urged European players to simplify and collaborate in an interview with The Media Leader.