Cinema admissions have seen a 20% year on year increase during the first four months of the year, despite April’s admissions total being down on the previous year’s, according to the latest data from the Cinema Advertising Association (CAA).
Cinema admissions during last month reach 13.2 million, compared to 14.0 million in April 2001, when
Bridget Jones’ Diary, the number two film in the annual top ten, was released. However, the CAA is confident that the industry is on course to achieve end of year admissions of 174.0 million.
Christine Costello, vice-president of the CAA, said: “Current figures put cinema in a very strong position to deliver excellent value to advertisers in 2002. We are confident that this trend will continue throughout this year, with so many excellent films still to be released over the summer months.”
