Clear Channel donates DOOH space for World Suicide Prevention Day
Clear Channel has donated digital out-of-home (DOOH) space for a new national campaign to highlight men’s suicide awareness.
The space will be used for the ‘The Thing That Saved My Life’ campaign, which was created by suicide prevention charity Men’s Minds Matter together with creative and media agency partner Media Bounty.
The campaign celebrates the things that have stopped men from taking their own life, from text messages from loved ones, to pets, to finding purpose in running marathons.
The campaign will launch on 10 September to mark World Suicide Prevention Day.
It follows a provocative digital out-of-home campaign launched by Men’s Minds Matter and Media Bounty in April—’If You Think Something’s Up, Bring It Up‘—which displayed the last messages sent by men to loved ones before taking their own lives.
Along with Clear Channel’s inventory donation, the collaboration with Men’s Minds Matter is an extension of Media Bounty’s pro-bono initiative with the non-profit. All time and materials were also donated by the agency to aid in the non-profit’s mission.
The poignant April advertisements caught the attention of the cast and producers of Magic Mike Live, who in June announced a year-long partnership with Men’s Minds Matter to help raise awareness of male suicide.
Tommy Lee, senior copywriter at Media Bounty, stated: “Twelve British men take their own lives every day, but organisations like Men’s Minds Matter exist to prove that suicide is never inevitable. We wanted to show walking, talking proof that things can be turned around, no matter how dark the situation. Thanks to all the men that shared their amazing stories.”