Comic Strip Campaign For Orange

Orange will this week introduce a new print campaign created by Fallon London to promote Orange Wednesdays, the award-winning cinema ticket promotion where Orange customers get two cinema tickets for the price of one to see any film every Wednesday.

Orange said that although weekly engagement in the three-year programme is high, customers need to be reminded to take up the offer.

With the aim of refreshing the promotion by driving repeat redemptions and participation, Fallon has developed a comic strip based campaign with the underground web-comic team Explosm that will run in national press and online.

The campaign celebrates the idea that “films are better with friends” and will feature a quirky cast of stick figure characters in film themed scenarios.

The campaign will have online and interactive support created by Poke.

Fallon: www.fallon.co.uk Orange: www.orange.co.uk