Consumer ABCs: Home Interest

Britain remains a nation of gardeners, it seems, with Immediate Media’s BBC Gardeners’ World recording double-digit growth in the first half of 2019.

ABC circulation figures show the title was up 20.2% period-on-period to a total circulation of 204,600 (with the majority in print).

The magazine was one of six titles to record period-on-period growth, with Elle Decoration (+0.10%), Garden Answers (+17.6%), Garden News (+7.5%), Style at Home (+6.3%) and Homes and Interiors Scotland (+21.6%) all enjoying a positive start to the year.

Elsewhere, however, there were some disappointing results.

HomeStyle, published by Hubert Burda Media, was down -10.8% PoP to just under 50,000, while Living etc from TI Media declined -8.60% to 61,300.

Note that due to yearly reporting from some titles, a number of popular publications have not been included in the latest ABC audit. These include RHS Media’s The Garden and The Women’s Institute magazine, WI life – both of which tend to lead the market, as evidenced in this previous report.