Consumer ABCs: July – December 2015: Women’s Lifestyle
Newsline is now reporting on combined print and digital (gross) figures for all magazine brands, as this is now ABC’s “headline figure”.
Although the separate figures for print and digital are revealed in the charts below, all copy will only reference combined data.
Amid a sea of declines and thanks to a new distribution model, Cosmopolitan has recorded a set of standout figures for the July – December period, up a massive 56.8% period on period and 57.3% year on year.
With sales at more than 405,000, the lifestyle glossy is now the fourth most-popular women’s lifestyle magazine, up from 10th place the previous period to close in on Good Housekeeping (409,700).
Free title John Lewis Edition also performed well, up 17% over the period to 572,400, cementing its position as the most popular title in the market.
Despite reporting both period and yearly declines (-2.4% and -6.5%, respectively), Asos.com remained in second place with circulation at a little under 455,000, while Stylist, which is also free, was up a small 0.2% period on period with a combined circulation of 404,000. However, this wasn’t enough to stop a newly-energised Cosmo from overtaking.
Conde Nast’s Glamour was the hardest hit title in the top 10, down -5.4% over the period and -13.6% over the year, while Yours was down -4.6% PoP and Prima down -4.1% PoP.
A little further down the table, Vanity Fair, also published by Conde Nast, was down -9.1% PoP and -11.1% YoY.
Time Inc UK titles also suffered, with Look down -12% PoP and -25.5% YoY, and Essentials down -14.5% PoP and -17.8% YoY.
| Print & Digital (Gross) | Total Print Circulation | Total Digital Circulation | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Title | Publisher | Jul – Dec 15 | % PoP | % YoY | Jul – Dec 15 | % PoP | % YoY | Jul – Dec 15 | % PoP | % YoY |
| Total | 5,624,515 | 5,559,321 | 65,194 | |||||||
| John Lewis Edition | John Brown | 572,380 | 17.0 | 14.1 | 572,380 | 17.0 | 14.1 | n/a | n/a | n/a |
| ASOS.com | Asos.com | 454,797 | -2.4 | -6.5 | 454,797 | -2.4 | -6.5 | n/a | n/a | n/a |
| Good Housekeeping | Hearst Magazines UK | 409,696 | 1.4 | -2.4 | 406,420 | 1.4 | -2.4 | 3,276 | -7.9 | 3.6 |
| Cosmopolitan | Hearst Magazines UK | 405,308 | 56.8 | 57.3 | 401,090 | 58.2 | 59.0 | 4,218 | -14.0 | -23.2 |
| Stylist | Shortlist Media Ltd | 404,014 | 0.2 | 0.9 | 404,014 | 0.2 | 0.9 | n/a | n/a | n/a |
| Glamour | Conde Nast Publications Ltd | 350,031 | -5.4 | -13.6 | 346,721 | -5.3 | -13.4 | 3,310 | -16.1 | -30.8 |
| Woman & Home | Time Inc. (UK) Ltd | 336,192 | 1.8 | -4.4 | 333,239 | 2.1 | -4.1 | 2,953 | -26.0 | -28.9 |
| HELLO! | Hello! Ltd | 267,299 | 2.3 | -2.2 | 262,282 | 2.2 | -2.6 | 5,017 | 4.7 | 19.8 |
| Yours | Bauer Consumer Media | 260,003 | -4.6 | -3.7 | 260,003 | -4.6 | -3.7 | n/a | n/a | n/a |
| Prima | Hearst Magazines UK | 253,441 | -4.1 | -5.4 | 252,651 | -4.0 | -5.4 | 790 | -10.4 | 13.7 |
| Vogue | Conde Nast Publications Ltd | 195,010 | -2.5 | -2.6 | 185,394 | -3.3 | -3.2 | 9,616 | 14.5 | 12.8 |
| Red | Hearst Magazines UK | 186,495 | -1.2 | -3.1 | 183,045 | -1.0 | -3.0 | 3,450 | -12.0 | -9.8 |
| Marie Claire | European Magazines Limited | 177,117 | -4.8 | -10.7 | 175,302 | -4.7 | -10.7 | 1,815 | -12.5 | -10.5 |
| Elle (U.K.) | Hearst Magazines UK | 164,727 | 0.4 | 0.8 | 161,560 | 0.8 | 1.4 | 3,167 | -17.7 | -24.7 |
| Instyle UK | Time Inc. (UK) Ltd | 149,407 | -0.5 | -1.4 | 148,100 | -0.6 | -1.2 | 1,307 | 5.8 | -22.7 |
| Grazia | Bauer Consumer Media | 138,992 | -3.4 | -9.8 | 134,436 | -3.4 | -10.3 | 4,556 | -2.7 | 8.7 |
| Women’s Health | Hearst-Rodale | 125,549 | 0.6 | 6.3 | 120,951 | 1.2 | 7.1 | 4,598 | -12.6 | -11.0 |
| Look | Time Inc. (UK) Ltd | 116,024 | -12.0 | -25.5 | 114,141 | -11.9 | -25.4 | 1,883 | -17.2 | -30.3 |
| Candis | Newhall Publications Ltd | 112,392 | -7.8 | -16.0 | 112,392 | -7.8 | -16.0 | n/a | n/a | n/a |
| Harpers Bazaar | Hearst Magazines UK | 110,294 | 4.0 | -1.3 | 107,803 | 4.4 | -1.3 | 2,491 | -11.1 | -0.9 |
| HELLO! Fashion Monthly | Hello! Ltd | 92,453 | 1.5 | n/a | 92,273 | 1.5 | n/a | 180 | 1.7 | n/a |
| Essentials | Time Inc. (UK) Ltd | 89,068 | -14.5 | -17.8 | 88,440 | -14.5 | -17.8 | 628 | -20.4 | -15.6 |
| Tatler | Conde Nast Publications Ltd | 84,412 | 0.0 | 0.2 | 82,237 | 0.1 | 0.2 | 2,175 | -3.2 | 2.0 |
| Vanity Fair | Conde Nast Publications Ltd | 80,008 | -9.1 | -11.1 | 73,772 | -9.1 | -10.4 | 6,236 | -8.5 | -19.3 |
| Psychologies Magazine | Kelsey Publishing Ltd | 69,408 | 10.0 | 4.8 | 65,880 | 10.0 | 3.1 | 3,528 | 10.0 | 49.6 |
| WM The Womans Magazine | Media Wales Ltd | 19,998 | 2.3 | -0.5 | 19,998 | 2.3 | -0.5 | n/a | n/a | n/a |
