Consumer ABCs: Men’s Lifestyle

Hearst’s Men’s Health magazine now leads the men’s lifestyle market, following the death of freebie mag ShortList late last year.

But the magazine had a tough first half of the year, with circulation falling -11.4% to just over 130,000 – a drop of -11.0% year-on-year.

Conde Nast’s GQ also saw its circulation tumble (-6.3% PoP and YoY to 103,100), while Esquire dropped -5.0% over the period and -7.3% over the year to 56,000.

However, bucking the trend, Square Mile magazine managed to grow its circulation 0.2% PoP and 1.4% YoY to 59,400.

Meanwhile, The Gentleman’s Journal Newspaper has entered the market with a circulation of 60,800.