The poor advertising conditions in the US business to business (B2B) publishing sector continued in January, with ad page volumes showing a 4.6% year on year decline. The latest data from American Business Media show that ad expenditure declined by 2.4%.
The figures are prepared by ABM’s Business Information Network (BIN) and were compiled for the first time in January by IMS/The Auditor, replacing previous provider TNS Media Intelligence/CMR.
Only two categories showed positive adspend growth in the month: Services, direct response and classified, up by 18.3%, and finance, business and advertising, up by just 0.6%.
ABM is forecasting that the full year will see revenue growth of between 2% and 4%. Most of this growth is expected to come in the second half of the year.
| US Business To Business Adspend By Sector, January 2004 |
| |
|
|
|
|
| |
Jan-04 |
Year To Date |
| |
Revenue ($000) |
Year On Year Change |
Revenue ($000) |
Year On Year Change |
| Finance, Business & Advertising |
71,893 |
0.6% |
71,893 |
20.0% |
| Telecommunications |
6,379 |
-6.3% |
6,379 |
-1.7% |
| Computers |
33,015 |
-1.8% |
33,015 |
-16.9% |
| Software |
32,785 |
-13.3% |
32,785 |
-9.0% |
| Manufacturing & Elec. Equip.,Mat’s & Components |
12,583 |
-9.2% |
12,583 |
-7.3% |
| Drugs & Toiletries/PERQ |
69,203 |
-2.7% |
69,203 |
3.9% |
| Services, Direct Response, Classified |
71,989 |
18.3% |
71,989 |
11.4% |
| Retail |
53,664 |
-4.9% |
53,664 |
10.3% |
| Home & Building |
80,099 |
-6.7% |
80,099 |
3.6% |
| Automotive |
14,784 |
-15.0% |
14,784 |
13.1% |
| Travel |
14,966 |
-15.9% |
14,966 |
-5.1% |
| Total |
461,360 |
-2.5% |
461,360 |
0.7% |
| Source: American Business Media, March 2004 |
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