Dentsu Aegis Network North names first ever MD

Dentsu Aegis Network has appointed Rachel McDonald as managing director of its Northern UK business, a first for the advertising group.

In her new role, McDonald will oversee operations across four offices in the North of England and Scotland for key agency brands Carat, iProspect, Vizeum, Amplifi and Fetch.

McDonald joined the business in its previous guise as MediaVest in 2001. She was most recently managing director of Carat Manchester where she oversaw year-on-year growth securing clients such as Halfords, Thomas Cook, Holland & Barratt and N Brown Group.

McDonald will report directly into Stef Calcraft, executive chairman, Dentsu Aegis Network UK & Ireland.

Meanwhile, chief operations officer John Mathieson sees his role expanded and will work with Matthew Platts, CEO of Media Brands, UK & Ireland to “drive greater integration” across Dentsu Aegis Network North. He will continue to help shape and implement the business’ products and services.

McDonald starts her new role with immediate effect and will remain in charge of Carat Manchester while the recruitment process for her successor takes place.