Dutch Display Advertising Falls In Q2

The Dutch advertising market showed further deterioration in the second quarter, with display advertising down by 5.3% year on year, according to analysis by ABN Amro. This follows a 4.6% increase in Q1 2001.
ABN notes that European broadcaster, RTL, in which Pearson holds a 22% stake, has a high exposure to the Dutch display advertising market. The broker has a Reduce stance on RTL.
Dutch display advertising growth H1 2001 | |||
By medium | % | By advertiser | % |
Daily newspapers | -4.3 | Government | 23.6 |
Free sheets | -8.5 | Financial services | 8.1 |
Consumer magazines | -0.9 | Retail | 5.9 |
Television | -7.6 | Media | -7.8 |
Radio | -6.7 | Food | -9.7 |
Outdoor | 2.0 | Telecom/ICT | -27.4 |
Cinema | -4.3 | Consumer electronics | -38.9 |
Total | -5.0 | Petro/chemical | -54.4 |
Source: BBC/HMI, ABN Amro estimates |