More than one in every five households in the United States now have a Digital Video Recorder (DVR) – up from about one in every thirteen households just two years ago, according to a new report from Leichtman Research Group.
Leichtman Research also found that the mean household income of DVR owners is 33% above average, whilst 53% of DVR owners say that they have an HDTV set.
In addition, 45% of DVR owners record five or fewer programs per week, and whilst 84% of DVR owners rate the ability to skip commercials as very important, just 8% of DVR owners say it is the greatest benefit of having a DVR.
These findings are based on a survey of 1,300 households throughout the United States, and are part of LRG’s study, On-Demand TV 2007: A Nationwide Study on VOD and DVRs.
Bruce Leichtman, president and principal analyst for Leichtman Research Group, said: “The number of US households with DVRs has rapidly increased over the past few years. Fueled by a continued push from cable and DBS providers offering combination HD/DVR set-top boxes, LRG forecasts that the number of US households with DVRs will grow to over 60 million by the end of 2011.
“The growth of DVRs does not mean that the era of live TV viewing has ended – LRG estimates that 95% of all TV viewing in the US is still of live TV.”
A recent JupiterResearch report claimed that more than 60% of Europeans don’t watch on-demand video, and even on-demand loyalists spend most of their media time with traditional TV (see 60% Of Europeans Don’t Watch On-Demand Video).
Meanwhile, a Magna Global report forecast that US DVR subscriber households will reach 36.6 million (31.7% of TV households), up from 18.7 million (16.9% of households) at the end of 2006 (see US DVR Households To Increase).
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