Emap To Promote Lottery Scratchcard
Emap2, the full service marketing communications team at Emap Advertising, has joined forces with the National Lottery to promote the new ‘Monthly Bonus’ scratchcard.
The campaign, brokered by Brent Coulson at Emap˛, MPG and OMD, will launch at the beginning of October, running across Emap’s magazine, television, radio and online platforms.
Targeting scratchcard players, the exclusive three-week campaign will make full use of Emap’s range of media platforms, with advertorials in Zoo and Closer magazine, ads on Magic and The Hits radio stations as well Emap’s full range of music TV stations; The Hits, The Box, Magic, Q/FHM, Kerrang, Smash Hits and Kiss.
The campaign will also have an online presence appearing on Magic, Zoo and Closer’s websites. All of this activity will be co-ordinated through one single point of contact at Emap2, enabling Camelot to work with an account team which is completely focused on delivering on the brief to the highest standard.
The creative, designed by MPG and Emap2, is intended to get audiences thinking about the possibilities that winning on a ‘Monthly Bonus’ scratchcard would bring.
All campaign activity will direct audiences to the central hub of the campaign, a bespoke microsite at www.monthlybonus.co.uk where audiences will be encouraged to detail how they would spend £8,000 a month for a year.
Howard Groves, director of game development at Camelot said: “It is a new direction for us to run a campaign in such close partnership with one media company, and Emap2’s ability to reach a wide range of media for one campaign made it a great partner for us to work with.”
Rob Tomalin, head of Emap˛ strategy said: “We are delighted to be working with Camelot on this exciting campaign. At Emap2 we pride ourselves on offering a one-stop shop that allows for efficient project management of any campaign, no matter what the size or objectives.
“In putting together this project for Camelot we have been able to offer them all the advantages our unique team structure provides.”
Emap: 01733 568 900 www.emap.co.uk