Embracing linear and digital TV as a single audience

One of the most pressing questions facing both the sell-side and buy-side of the television industry is how we embrace linear and digital as a single audience and advertising opportunity.

As part of the Future of TV Advertising UK fortnight across Videonet, Mediatel News and Mediatel Events, Virgin Media and PMX (Publicis Media Exchange) give their views in this discussion chaired by Cadi Jones, Commercial Director at Beeswax.

Speakers:

Martin O’Boyle, Managing Director of Partnerships at PMX (Publicis Media Exchange), Publicis Media
Pat Kiely, Managing Director, Virgin Media
Moderated by Cadi Jones, Commercial Director, Beeswax

The Future of TV Advertising UK is a two-week content experience running from April 20 – May 1 powered by Videonet and Mediatel News. Make sure you sign up for the bulletins for the daily updates and sign-up for the free streamed event that will take place on April 30 by registering here.