European consumer spending on interactive TV applications and services will more than double in the next six years, according to a new study by Strategy Analytics.
The research firm calculates that 16 million Europeans are active users of enhanced TV applications and predicts that spending in this sector will total $92 million in 2002. This is set to increase to $1.8 billion in 2008 by which time 31 million European households will have access to interactive television.
Strategy Analytics estimates that enhanced applications such as viewer voting and show participation will account for 48% of European spending. Some 31% of revenues will accrue from interactive gaming.
