Last year was a record year for television viewing in France, although advertising revenues finished the year down, according to an annual survey conducted by Syndicat National De La Publicité Télévisée (SNPTV).
The report shows that the average adult over 15 years in France watched 3h 29mins per day – 5 minutes more than last year and a 2.3% rise over 2000. This is 38.3 million daily viewers on average throughout 2001.
Audiences dipped during June and July when compared with 2000 due to the exceptionally high viewing during those months as a result of the Euro 2000 football competition. Figures were also low in October 2001 when the weather was unusually warm, according to the report.
Revenues Ad revenues for the six terrestrial channels fell by 3.6% to â‚Ź4.4 billion, whilst additional channels saw a 34% boost to revenue, which reached â‚Ź330 million. Total revenue fell by 1.6% to â‚Ź4.8 billion.
| French Television Advertising Revenue 2001 |
| |
|
|
|
| |
2000 (â‚Źbn) |
2001 (â‚Źbn) |
% Change |
| 6 main terrestrial channels |
4.6 |
4.4 |
-3.6 |
| 63 cable/satellite channels |
0.25 (f) |
0.3 |
34.0 |
| TOTAL TV |
4.9 |
4.8 |
-1.6 |
| |
|
|
|
| Source: SNPTV, 28/01/02 |
Comment The record year for TV viewing in France came as the UK experienced one its poorest years in terms of audience levels. In 2001 total viewing to UK television fell for the first time since 1994, according to a report from Carat (see 2001 UK TV Viewing Fell For First Time Since 1994, Says Carat Report).
The average viewing per household fell to 213 minutes per day in 2001, down from 216 minutes the year before. This is marginally higher than the 209 minutes’ viewing per day recorded in France during 2001.
