The Future of Brands 2023 agenda is live
Sir John Hegarty will lead a heavyweight lineup of UK advertising and marketing experts at this year’s The Future of Brands conference, which will feature in-depth conversations about media measurement and marketing effectiveness.
Five of the UK’s leading consumer marketers will feature in a series of talks, interviews and debate at the London conference on 25 April.
The full agenda is available on The Future of Brands website. Speakers include:
Celebrated British designer Henry Holland will share what he’s learned about creativity, brands and talent over the course of his career. Within weeks of launching House of Holland, the label was spotlighted in major fashion magazines, stocked in stores across the globe and showcasing at London Fashion Week. Now, Holland is at the helm of yet another creative business, and builds consumer brands with some of the world’s best known talent at ScienceMagic.Inc
Top brand marketers from Tesco, HSBC and direct-to-consumer start-up uFurnish will reveal exactly what they’re thinking about right now as marketing budgets face particular cost pressures and companies must use data to justify marketing decisions like never before.
Giffgaff chief marketing officer Sophie Wheater will talk about about the concept of responsible growth and how it can be achieved by balancing business effectiveness and brand purpose.
L’Oréal CMO Lex-Bradshaw-Zanger and Coca-Cola creative strategy director Marta Carreras Cancelo will discuss the most important elements of a brand marketer’s toolkit are in 2023. We’ll hear the experts distil everything they’ve seen brands do this year that fit into the categories of excellence, courage, disruption and inclusion (The Media Leader‘s stated values).
The Media Leader editor Omar Oakes will introduce a series of discussions around media measurement, including interviews with Dreams director of marketing Simon Moore and Direct Line Group head of marketing effectiveness Carl Bratton. This session will also feature “The great measurement debate”, featuring adidas‘ director of paid media measurement & learning, Gordon Black, and Havas Media‘s chief data & product officer Laura Kell.
In a deep dive on data and insights in the Gracechurch theatre, speakers including Dr. Shane Hanson, head of insight and innovation, Panasonic, Olya Dyachuk, data driven media director at Heineken, and Luke O’Connell, head of data connect at Danone, will take to the stage to discuss how brands can unlock value from data.
Elsewhere, in the Library theatre, delegates will hear from Lisa Walker, head of media and sponsorship, Vodafone, and Joe Goldberg, head of brand, Santander, as they take part in a panel reviewing the fundamentals of brand marketing.
And finally celebrated advertising executive Sir John Hegarty will join Oakes for an interview on the state of creativity in marketing. In this session, Hegarty will share how, despite the fragmentation of the media ecosystem, “the big idea” remains the most effective way to sell products and services to consumers. He will share his view on the topics covered over the course of the conference, from measurement and effectiveness, to responsible growth and purpose.
For a sneak preview of that discussion, listen to Hegarty’s general thoughts about the state of marketing and the fragmentation of media audiences in The Media Leader Podcast.