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Future TV Advertising Manchester – C4 on addressable TV

Future TV Advertising Manchester – C4 on addressable TV

Ewan Douglas, Agency Principal – Nations and Regions, Channel 4, explains how addressable advertising is helping to shape the broadcaster’s future offering.

Captured at Future TV Advertising Manchester on 6 November.

See also: ITV on deeper client and agency partnerships, business outcomes and addressable TV

And don’t miss: Future TV Advertising Forum 2018 – tickets and details

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