Global And Regional Advertising Growth Forecast Comparisons
A comparison of the latest global and regional advertising forecasts is shown here, along with previous data. Most regions have been revised upwards in the latest set of figures, in line with a gradually improving advertising marketplace.
| Advertising Forecasts Comparisons | |||||||||
| Area | 2001A | Previous | 2002F | Previous | 2003F | Previous | 2004F | Previous | |
| Advertising Association | UK | -5.2 | -4.6 | 0.1 | 0.5 | 5.7 | 5.7 | – | – |
| Zenith Media | US | -6.1 | -6.5 | -1.2 | -1.8 | 1.9 | 2.0 | 3.9 | 4.2 |
| Zenith Media | Europe | -3.2 | -2.1 | -0.7 | 1.7 | 2.8 | 3.9 | 4.8 | 5.0 |
| Zenith Media | Latin America | -1.1 | -2.7 | -8.9 | 4.4 | 8.5 | 9.6 | 4.1 | – |
| Zenith Media | Asia-Pacific | -1.2 | -1.0 | 1.7 | 2.1 | 4.1 | 4.3 | 4.4 | – |
| Zenith Media | Rest Of World | 4.1 | 1.2 | 8.4 | 6.9 | 9.4 | 9.7 | 11.9 | – |
| Zenith Media | Global | -3.8 | -3.4 | -0.5 | 0.8 | 3.2 | 3.6 | 4.9 | 5.3 |
| McCann Erickson | Global | -1.7 | 3.7 | 2.1 | 2.2 | – | – | – | – |
| McCann Erickson | US | -4.1 | -4.1 | 2.1 | 2.4 | – | – | – | – |
| McCann Erickson | Overseas | 1.0 | 5.0 | 2.1 | 2.0 | – | – | – | – |
| Source: As above, compiled by Merrill Lynch, July 2002 | |||||||||
Advertising Association quarterly forecasts for UK growth, by medium, are given AA Revises Forecasts Up In Light Of Improving Climate.