Global and TfL reveal first outdoor ads for Elizabeth line
Google, MoneySuperMarket, Reed.co.uk, Sage, and Schweppes will be the first brands to advertise on the new Elizabeth line.
London is preparing for the launch of the Elizabeth line, the new high-speed train service that opens next week (24 May), which will feature 329 “state-of-the-art” digital advertising sites. Global is the outdoor media provider and ad seller for Transport for London.
The new stations – including central stations at Paddington, Tottenham Court Road, Farringdon, Liverpool Street, Whitechapel, Canary Wharf, Custom House, and Woolwich – feature seven pairs of full motion enabled Digital Ribbons and 16 new-format Digital Runways made up of 234 platform edge screens.
The new digital billboards located at all Elizabeth line stations will be added to Global’s outdoor inventory available on its digital advertising platform, DAX.
Four brand-new ultra-HD Digital Gateway screens, including one that measures over 28 square metres, have been installed over the escalators at Tottenham Court Road.
Meanwhile, 32 new digital billboards (D6s) have been installed in high-visibility locations such as ticket halls and corridors.
Global’s chief commercial officer Mike Gordon said: “For brands looking for a platform, the breath-taking, spacious, modern stations are unlike any other transport environment in the UK, providing an enormous digital canvas to truly stand out and reach vast audiences.”
The Elizabeth line will stretch from Reading and Heathrow in the West to Shenfield and Abbey Wood in the East, providing out-of-home advertisers with new opportunities to present campaigns.
The line anticipates having 170 million annual passengers by 2026.
